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Annotation
В данной работе изучены и описаны особенности управления брендом университета. Проведен анализ бренд-менеджмента на примере СПбПУ Петра Великого и даны рекомендации по его развитию. Изучены и описаны особенности имиджевых технологий в развитии системы высшего образования. Описаны основные виды современных имиджевых технологий, а также рассмотрено их применение на примере СПбПУ Петра Великого.
In the given work studied and discribed the features of brand-management of university. Analysed the brand-management of Peter the Great St.Petersburg Polytechnic University. Studied and discribed the features of image technologies in the development of the higher education. Discribed the main types of the modern image technologies and also considered their usage in the Peter the Great St.Petersburg Polytechnic University.
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Internet | Anonymous |
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