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Annotation
Работа посвящена деятельности PR в гостиничном бизнесе премиального сегмента. На примере отеля W St. Petersburg рассматривается общая характеристика бренда W, проводится анализ способов и средств PR-сопровождения премиального сегмента гостей W St. Petersburg, а так же анализ деятельности отдела маркетинга и PR в организации. В работе даны рекомендации по PR-сопровождению на дальнейшую перспективу.
The work is devoted to the activities of PR in the premium segment of the hospitality industry. On the example of the hotel W St. Petersburg is considered a general characteristic of the brand W, an analysis of the ways and means of PR-supporting of premium guests in W St. Petersburg, as well as activity analysis of the marketing and PR department in the organization.
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Network | User group | Action | ||||
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ILC SPbPU Local Network | All | |||||
Internet | Authorized users SPbPU | |||||
Internet | Anonymous |
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