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Данная работа посвящена изучения создания и PR-продвижения start-up проекта. В работе рассмотрены особенности создания и развития start-up проектов. Описаны инструменты PR-продвижения стартапов. Раскрыто понятие фирменного стиля как важного инструмента PR-продвижения start-up проекта. Изучены особенности российского рынка start-up проектов. Исследованы эффективные PR-инструменты и разработаны рекомендации по продвижению start-up проектов.
This work is dedicated to the study of the creation and PR-promotion of start-up project. In the article the features of creation and development of start-up projects. Describe the tools PR-promotion of start-UPS. The concept of a signature style as an important tool of PR-promotion of start-up project. The peculiarities of the Russian market of start-up projects. Researched effective PR-instruments and developed recommendations for the promotion of start-up projects.
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