The object of study of the degree project is dental clinic «St. Moritz »Subject of research - promotional events for the dental clinic. The degree project consists of an introduction, three chapters and a conclusion. In the introduction the urgency of the chosen theme, formulated the goal and objectives of the study, indicate the object and subject of study.The first chapter is devoted to the study of theoretical issues, it reveals the concept, nature and types of promotional activities, as well as the role of advertising in promoting goods and services. The mechanism of state regulation of the market of dental services.The second chapter analyzes the marketing environment, and promotional activities of "St. Moritz"The third chapter examines the development of promotional activities to stimulate the sales of "St. Moritz" dental clinic services. Conclusion contains the main conclusions and proposals aimed at improving the efficiency of the clinic and the target audience loyalty.