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Annotation
В бакалаврской работе предоставлена информация о теоретических основах рекламы и пиар, проведен анализ медиарынка, рассмотрена сфера медиакомпаний, основные конкуренты, предложены пиар-мероприятия для улучшения деятельности рассматриваемой в работе медиакомпании и подсчитана эффективность проделанной работы.
The bachelor work provides information about the theoretical basics of advertising and public relations, media market analysis is carried out, in the sphere of media, key competitors are reviewed, PR actions are offered to improve the performance of media companies that were considered in the work, and the efficiency was calculated in the work done.
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| Internet | Authorized users SPbPU |
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Internet | Anonymous |
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