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В работе рассмотрены особенности разработки стратегии развития организации и этапы её формирования. Проведены PEST-анализ, анализ конкурентной среды, проанализирована финансово-хозяйственная деятельность организации, осуществлен SWOT-анализ. Разработана стратегия развития строительной организации на основе реальных данных, полученных в 2016 году.
The paper describes the features of the development strategy of the organization and the stages of its formation. It was conducted a PEST-analysis, analysis of the competitive environment, analyze the financial and economic activities of the organization, which was done by means of SWOT-analysis. The strategy of the development of the organization was made basing on real data 2016.
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