Новикова, Дарья Юрьевна. Продвижение вузовских инноваций средствами рекламы и PR (на примере Санкт-Петербургского политехнического университета Петра Великого
и Санкт-Петербургского национального исследовательского университета информационных технологий, механики и оптики) [Электронный ресурс]: выпускная квалификационная работа магистра: 42.04.01 - Реклама и связи с общественностью ; 42.04.01_03 - Реклама и коммуникации в международной сфере / Д. Ю. Новикова; Санкт-Петербургский политехнический университет Петра Великого, Гуманитарный институт ; науч. рук. Е. О. Борщевская ; консультант по нормоконтролю В. В. Дубяго. — Электрон. текстовые дан. (1 файл : 4,03 Мб). — Санкт-Петербург, 2018. — Загл. с титул. экрана. — Доступ по паролю из сети Интернет (чтение, печать, копирование). — Adobe Acrobat Reader 7.0. — <URL:http://elib.spbstu.ru/dl/2/v18-5139.pdf>. — <URL:http://doi.org/10.18720/SPBPU/2/v18-5139>. — <URL:http://elib.spbstu.ru/dl/2/rev/v18-5139-o.pdf>. — <URL:http://elib.spbstu.ru/dl/2/rev/v18-5139-r.pdf>.
|
Period
|
Read
|
Print
|
Copy
|
Open
|
Total
|
|
Year 2018
|
Quarter 4
|
December
|
11
|
0
|
3
|
0
|
14
|
|
Year 2019
|
Quarter 1
|
January
|
4
|
0
|
3
|
0
|
7
|
|
February
|
3
|
0
|
6
|
0
|
9
|
|
March
|
1
|
0
|
1
|
0
|
2
|
|
Quarter 2
|
April
|
2
|
0
|
81
|
0
|
83
|
|
May
|
20
|
0
|
23
|
0
|
43
|
|
June
|
12
|
0
|
6
|
0
|
18
|
|
Quarter 3
|
July
|
15
|
0
|
13
|
0
|
28
|
|
August
|
8
|
0
|
2
|
0
|
10
|
|
September
|
5
|
0
|
4
|
0
|
9
|
|
Quarter 4
|
October
|
0
|
0
|
4
|
0
|
4
|
|
November
|
1
|
0
|
4
|
0
|
5
|
|
December
|
3
|
0
|
2
|
0
|
5
|
|
Year 2020
|
Quarter 1
|
January
|
8
|
0
|
3
|
0
|
11
|
|
February
|
3
|
0
|
10
|
0
|
13
|
|
March
|
3
|
0
|
9
|
0
|
12
|
|
Quarter 2
|
April
|
0
|
0
|
0
|
0
|
0
|
|
May
|
1
|
0
|
0
|
0
|
1
|
|
June
|
0
|
0
|
2
|
0
|
2
|
|
Quarter 3
|
July
|
0
|
0
|
0
|
0
|
0
|
|
August
|
0
|
0
|
0
|
0
|
0
|
|
September
|
0
|
0
|
0
|
0
|
0
|
|
Quarter 4
|
October
|
0
|
0
|
0
|
0
|
0
|
|
November
|
1
|
0
|
0
|
0
|
1
|
|
December
|
0
|
0
|
0
|
0
|
0
|
|
Year 2021
|
Quarter 1
|
January
|
0
|
0
|
0
|
0
|
0
|
|
February
|
1
|
0
|
2
|
0
|
3
|
|
March
|
2
|
0
|
4
|
0
|
6
|
|
Quarter 2
|
April
|
1
|
0
|
2
|
0
|
3
|
|
May
|
4
|
0
|
0
|
0
|
4
|
|
June
|
1
|
0
|
0
|
0
|
1
|
|
Quarter 3
|
July
|
0
|
0
|
0
|
0
|
0
|
|
August
|
0
|
0
|
0
|
0
|
0
|
|
September
|
0
|
0
|
0
|
0
|
0
|
|
Quarter 4
|
October
|
0
|
0
|
0
|
0
|
0
|
|
November
|
0
|
0
|
0
|
0
|
0
|
|
December
|
0
|
0
|
0
|
0
|
0
|
|
Year 2022
|
Quarter 1
|
January
|
0
|
0
|
0
|
0
|
0
|
|
February
|
0
|
0
|
0
|
0
|
0
|
|
March
|
0
|
0
|
0
|
0
|
0
|
|
Quarter 2
|
April
|
0
|
0
|
0
|
0
|
0
|
|
May
|
1
|
0
|
0
|
0
|
1
|
|
June
|
1
|
0
|
1
|
0
|
2
|
|
Quarter 3
|
July
|
0
|
0
|
0
|
0
|
0
|
|
August
|
0
|
0
|
0
|
0
|
0
|
|
September
|
1
|
0
|
0
|
0
|
1
|
|
Quarter 4
|
October
|
0
|
0
|
0
|
0
|
0
|
|
November
|
0
|
0
|
0
|
0
|
0
|
|
December
|
0
|
0
|
0
|
0
|
0
|
|
Year 2023
|
Quarter 1
|
January
|
0
|
0
|
1
|
0
|
1
|
|
February
|
0
|
0
|
0
|
0
|
0
|
|
March
|
0
|
0
|
1
|
0
|
1
|
|
Quarter 2
|
April
|
3
|
0
|
1
|
0
|
4
|
|
May
|
1
|
0
|
1
|
0
|
2
|
|
June
|
1
|
0
|
0
|
0
|
1
|
|
Quarter 3
|
July
|
0
|
0
|
0
|
0
|
0
|
|
August
|
0
|
0
|
0
|
0
|
0
|
|
September
|
0
|
0
|
0
|
0
|
0
|
|
Quarter 4
|
October
|
0
|
0
|
0
|
0
|
0
|
|
November
|
0
|
0
|
0
|
0
|
0
|
|
December
|
1
|
0
|
0
|
0
|
1
|
|
Year 2024
|
Quarter 1
|
January
|
0
|
0
|
0
|
0
|
0
|
|
February
|
0
|
0
|
0
|
0
|
0
|
|
March
|
1
|
0
|
0
|
0
|
1
|
|
Quarter 2
|
April
|
0
|
0
|
0
|
0
|
0
|
|
Total
|
120
|
0
|
189
|
0
|
309
|
