Детальная информация

Considers the problems of cross-functional coordination of marketing and logistics trade company. The retrospective analysis of development of logistics as a scientific-practical activity in conjunction with marketing. Presents different points of view on the mechanism of interaction between marketing and logistics. The most significant obstacles to the coordination of marketing and logistics, often cited in the scientific literature. Analyzed mathematical methods applied to search for optimal solutions in the logistic systems of enterprises and supply chains. Found that marketing determines the level of customer service by establishing values of a number of indicators that reveal the marketing mix. Part of these indicators are also indicators of the logistics service provided by logistics. The application of mathematical methods provides a systematic approach to solving the problem, because it takes into account well-known obstacles of cross-functional coordination and promotes their elimination.

Научно-технические ведомости Санкт-Петербургского государственного политехнического университета. Сер. : Экономические науки = St. Petersburg state polytechnical university journal. Economics: научное издание / М-во образования и науки Российской Федерации. — Санкт-Петербург: Изд-во Политехн. ун-та, 2006-. № 6 (233). — Электрон. текстовые дан. (1 файл : 4,97 Мб). — Санкт-Петербург: Изд-во Политехн. ун-та, 2015. — Загл. с титул. экрана. — Электронная версия печатной публикации. — Свободный доступ из сети Интернет (чтение, печать, копирование). — Текстовый документ. — Adobe Acrobat Reader 7.0. — <URL:http://elib.spbstu.ru/dl/2/j16-105.pdf>.