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Annotation
Данная работа посвящена анализу PR-сопровождения в музейной сфере на примере Государственного музея истории религии. Были рассмотрены основные PR-инструменты в данной сфере, изучена работа отдела по связям с общественностью музея. Автором проведены исследования, на основе которых были даны рекомендации, разработана PR-кампания и проведена оценка коммуникативной эффективности.
This work is devoted to analysis of PR-support in the museum field on the example of the State Museum of the History of Religion. There have been considered the main PR- instruments in this field, studied the work of the Department for Relations with Public Museum. The author conducted research on which to base recommendations developed PR-campaign, and assess the effectiveness of communication have been given.
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