Table | Card | RUSMARC | |
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Group: Anonymous Network: Internet |
Annotation
В данной работе изложена сущность феномена подкастинга и исполь-зования подкастинга как инструмента продвижения компании на рынке. Даны общие понятия и классификация подкаста, а так же видов рекламы внутри него. Проведен ситуационный анализ книжного рынка и ниши букинистики, изучены основные виды рекламных интеграций в подкасте, а так же подкаст как инструмент продвижения. Разработана идея оригинального подкаста для букинистического салона «Около Ахматовой».
In the given work is told about the essence of the phenomenon of podcasting and using podcasting as a tool to promote a company on the market. General concepts and classification of a podcast, as well as the types of advertising within it are described. A situational analysis of the book market has been carried out, the main types of advertising integrations in the podcast have been studied, and the podcast as a promotion tool. The idea of an original podcast for the bookshop «Near Akhmatova» has been developed.
Document access rights
Network | User group | Action | ||||
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ILC SPbPU Local Network | All | |||||
Internet | Authorized users SPbPU | |||||
Internet | Anonymous |
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