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В данной работе проведен анализ рынков общественного питания и фудтех, оценено влияние факторов макросреды, проанализировано технико-экономическое,конкурентное и маркетинговое состояние компаний ООО «Олимп», ООО «Шеф Маркет», ООО «Партия Еды», рассчитан потенциал спроса на услугу доставки укомплектованных продуктовых наборов на дом, обосновано внедрение специализированного онлайн-сервиса для предприятия ООО «Партия еды».
In this paper, we analyzed the catering and food markets, assessed the influence of macro environment factors, analyzed the technical, economic, competitive and marketing status of Olimp LLC, Shef Market LLC, Party Food LLC, and calculated the demand potential for the staffed delivery service food packages at home, justified the introduction of a specialized online service for the company LLC “Food Party”. In this paper, we analyzed the catering and food markets, assessed the influence of macro environment factors, analyzed the technical, economic, competitive and marketing status of Olimp LLC, Shef Market LLC, Party Food LLC, and calculated the demand potential for the staffed delivery service food packages at home, justified the introduction of a specialized online service for the company LLC “Food Party”.
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