Кабдолдина, Дина Булатовна. Событийный маркетинг в системе продвижения торговой марки (на примере ООО «Рейдикс»): выпускная квалификационная работа бакалавра: направление 42.03.01 «Реклама и связи с общественностью» ; образовательная программа 42.03.01_04 «Реклама в международном сотрудничестве» = Event marketing in brand promotion system (in the case of LLC «RAIDIX») / Д. Б. Кабдолдина; Санкт-Петербургский политехнический университет Петра Великого, Гуманитарный институт ; научный руководитель В. Л. Леонтьева ; консультант по нормоконтролю А. М. Кобичева. — Санкт-Петербург, 2020. — 1 файл (1,3 Мб). — Загл. с титул. экрана. — Доступ по паролю из сети Интернет (чтение, печать, копирование). — Adobe Acrobat Reader 7.0. — <URL:http://elib.spbstu.ru/dl/3/2020/vr/vr20-1291.pdf>. — <URL:http://elib.spbstu.ru/dl/3/2020/vr/rev/vr20-1291-o.pdf>. — <URL:http://elib.spbstu.ru/dl/3/2020/vr/rev/vr20-1291-a.pdf>. — DOI 10.18720/SPBPU/3/2020/vr/vr20-1291. — Текст
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Period
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Read
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Print
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Copy
|
Open
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Total
|
|
Year 2021
|
Quarter 1
|
January
|
0
|
0
|
1
|
0
|
1
|
|
February
|
0
|
0
|
0
|
0
|
0
|
|
March
|
0
|
0
|
0
|
0
|
0
|
|
Quarter 2
|
April
|
0
|
0
|
1
|
0
|
1
|
|
May
|
0
|
0
|
1
|
0
|
1
|
|
June
|
1
|
0
|
0
|
0
|
1
|
|
Quarter 3
|
July
|
0
|
0
|
0
|
0
|
0
|
|
August
|
0
|
0
|
0
|
0
|
0
|
|
September
|
0
|
0
|
0
|
0
|
0
|
|
Quarter 4
|
October
|
0
|
0
|
0
|
0
|
0
|
|
November
|
0
|
0
|
0
|
0
|
0
|
|
December
|
0
|
0
|
0
|
0
|
0
|
|
Year 2022
|
Quarter 1
|
January
|
0
|
0
|
1
|
0
|
1
|
|
February
|
1
|
0
|
1
|
0
|
2
|
|
March
|
0
|
0
|
0
|
0
|
0
|
|
Quarter 2
|
April
|
1
|
0
|
0
|
0
|
1
|
|
May
|
1
|
0
|
1
|
0
|
2
|
|
June
|
0
|
0
|
0
|
0
|
0
|
|
Quarter 3
|
July
|
0
|
0
|
0
|
0
|
0
|
|
August
|
0
|
0
|
0
|
0
|
0
|
|
September
|
0
|
0
|
0
|
0
|
0
|
|
Quarter 4
|
October
|
0
|
0
|
0
|
0
|
0
|
|
November
|
0
|
0
|
0
|
0
|
0
|
|
December
|
0
|
0
|
0
|
0
|
0
|
|
Year 2023
|
Quarter 1
|
January
|
2
|
0
|
0
|
0
|
2
|
|
February
|
1
|
0
|
0
|
0
|
1
|
|
March
|
1
|
0
|
0
|
0
|
1
|
|
Quarter 2
|
April
|
3
|
0
|
0
|
0
|
3
|
|
May
|
3
|
0
|
0
|
0
|
3
|
|
June
|
0
|
0
|
0
|
0
|
0
|
|
Quarter 3
|
July
|
0
|
0
|
0
|
0
|
0
|
|
August
|
0
|
0
|
0
|
0
|
0
|
|
September
|
0
|
0
|
0
|
0
|
0
|
|
Quarter 4
|
October
|
0
|
0
|
0
|
0
|
0
|
|
November
|
2
|
0
|
0
|
0
|
2
|
|
December
|
0
|
0
|
0
|
0
|
0
|
|
Year 2024
|
Quarter 1
|
January
|
0
|
0
|
0
|
0
|
0
|
|
February
|
2
|
0
|
0
|
0
|
2
|
|
March
|
0
|
0
|
0
|
0
|
0
|
|
Quarter 2
|
April
|
1
|
0
|
0
|
0
|
1
|
|
Total
|
19
|
0
|
6
|
0
|
25
|
