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Annotation
Данная работа посвящена исследованию влияния визуальных коммуникаций на эффективность рекламных кампаний и кампаний по связям с общественностью. На основании проведенных исследований были разработаны визуальные элементы для рекламных кампаний и кампаний по связям с общественностью, а также разработаны практические рекомендации по созданию визуальных коммуникаций.
This work is devoted to the study of the impact of visual communications on the effectiveness of advertising campaigns and public relations campaigns. Based on the studies, visual elements for advertising campaigns and public relations campaigns were developed, and practical recommendations for creating visual communications were developed.
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