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Annotation
В данной работе были исследованы современные способы и инструменты для PR-продвижения организации. Даны общие понятия, необходимые в области PR-продвижения. Проведен анализ конкурентов с выделением их слабых и сильной сторон по сравнению с рассматриваемой организацией. Даны рекомендации по рекламной кампании для бренда «Гринфилд».
In this paper, modern methods and tools for PR promotion of the organization were studied. The General concepts necessary in the field of PR promotion are given. The analysis of competitors with the allocation of their weak and strong sides in comparison with the considered organization is carried out. Recommendations for the advertising campaign for the «Greenfield» brand are given.
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Internet | Anonymous |
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