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Annotation
В данной работе были рассмотрены основные цели и задачи разработки концепции продвижения на YouTube в сфере малой бытовой техники. Так же была проанализирована имеющаяся концепция продвижения ООО «РАВМИД» и ее конкурентов. Впоследствии была разработана креативная концепция продвижения, направленная на формирование правильного образа товара, закрепление на рынке малой бытовой техники и увеличение продаж. Рассчитан бюджет концепции продвижения и эффективность ее организации.
In this paper, the main goals and objectives of the development of the promotion concept on YouTube in the field of small household appliances were considered. The existing promotion concept of LLC "RAWMID" and its competitors was also analyzed. Subsequently, a creative promotion concept was developed, aimed at forming a proper image of the product, securing a foothold in the market of small household appliances and increasing sales. The budget of the promotion concept and the effectiveness of its organization are calculated.
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