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Данная работа посвящена исследованию опыта продвижения бренда в сфере гостеприимства и разработке креативного проекта для АО «Неваль» на основе рассмотренных методик и способов генерации уникального контента. По итогам работы был сформирован уникальный способ продвижения бренда отеля, составлен контент-план, разработан бюджет рекламной кампании.
This work is devoted to the study of the experience of brand promotion in the field of hospitality and the development of a creative project for JSC "Neval" on the basis of the considered methods and methods of generating unique content. As a result of the work, a unique way of promoting the hotel brand was formed, a content plan was drawn up, and an advertising campaign budget was developed.
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