Table | Card | RUSMARC | |
Allowed Actions: –
Action 'Read' will be available if you login or access site from another network
Action 'Download' will be available if you login or access site from another network
Group: Anonymous Network: Internet |
Annotation
В данной работе рассмотрено понятие «digital маркетинг» и проанализированы PR и рекламные инструменты в процессе подготовки и проведении специальных мероприятий. Произведен анализ деятельности домашней кондитерской “Arina’s Bakery” и был выбран единый стиль визуального оформления. На основании анализа специфики контента, был произведен анализ конкурентов, также автор подготовил SWOT-анализ. А также, в ходе работы, была разработана стратегия продвижения.
In this paper, we consider the concept of "digital marketing" and analyze PR and advertising tools in the process of preparing and conducting special events. An analysis of the activities of the home confectionery “Arina's Bakery” was made and a content plan was prepared, a single visual design style was chosen. Based on the analysis of the content specifics, an analysis of competitors was made, and the author also prepared a SWOT analysis. And also, in the course of the work, a promotion strategy was developed.
Document access rights
Network | User group | Action | ||||
---|---|---|---|---|---|---|
ILC SPbPU Local Network | All | |||||
Internet | Authorized users SPbPU | |||||
Internet | Anonymous |
Usage statistics
Access count: 20
Last 30 days: 0 Detailed usage statistics |