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Annotation
Данная выпускная квалификационная работа посвящена формированию коммуникационной кампании для продвижения туристической дистанции. Работа проведена на базе ООО «ФАБРИКА СОБЫТИЙ», где собиралась значительная часть представленного материала. Был описан проект «Севкабель Порт», проведен ситуационный анализ – определены конкуренты, выявлены их преимущества, описаны сильные и слабые стороны общественного пространства. Выявлены проблемы коммуникационной деятельности организации ООО «ФАБРИКА СОБЫТИЙ». В результате были сформулированы рекомендации по продвижению общественного пространства «Севкабель Порт», описана коммуникационная кампания и проведена оценка ее коммуникативной эффективности.
The topic of the final qualifying work: «Development of a communication campaign to attract foreign tourists (on the example of the public space Sevcable Port)». This final qualification work is devoted to the formation of a communication campaign to promote the tourist distance.The work was carried out on the basis of FACTORY OF EVENTS LLC, where a significant part of the presented material was collected. The Sevcable Port project was described, a situational analysis was carried out – competitors were identified, their advantages were identified, the strengths and weaknesses of the public space were described. The problems of communication activities of the organization LLC FACTORY OF EVENTS are identified. As a result, recommendations were formulated for promoting the public space of Sevcable Port, a communication campaign was described and an assessment of its communicative effectiveness was carried out.
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Internet | Authorized users SPbPU | |||||
Internet | Anonymous |
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