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Annotation
В данной работе описаны функциональные возможности платформы клиентских данных (CDP). Проведен анализ маркетинговой деятельности предприятия и каналов взаимодействия с клиентами, а также выявлена роль направления директ-маркетинга. Описаны основные результаты автоматизации управления клиентскими данными на основе сервисов Customer Data Platform, а также предложены рекомендации по использованию данных сервисов.
In this study, the functionality of the Customer Data Platform (CDP) is described. The analyis of marketing practices and communication channels of the enterprise are carried out and the role of direct marketing in interaction with the cunsomers is revealed. The main results of automation of client data management on the basis of the CDP services are described and recommendations to using this services are offered.
Document access rights
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| ILC SPbPU Local Network | All |
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| Internet | Authorized users SPbPU |
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| Internet | Authorized users (not from SPbPU, N2) |
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| Internet | Authorized users (not from SPbPU, N1) | |||||
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Internet | Anonymous |
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