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Annotation
Данная выпускная квалификационная работа посвящена разработке PR-стратегии продвижения предприятия барбершоп «BORODACH». Работа проведена на базе барбершопа «BORODACH», где собиралась значительная часть представленного материала. Был проведён ситуационный анализ деятельности компании барбершоп «BORODACH». В результате была разработана PR-стратегия продвижения предприятия барбершоп «BORODACH» и проведена оценка её коммуникативной эффективности.
The topic of graduation qualification work: «Development of a PR strategy for promoting the beauty industry enterprise (using the example of the BORODACH barbershop)».This graduation qualification work is devoted to the development of a PR strategy for the promotion of the BORODACH barbershop enterprise. The work was carried out on the basis of the BORODACH barbershop, where a significant part of the submitted material was collected. A situational analysis of the activities of the BORODACH barbershop company was carried out. As a result, a PR strategy for promoting the BORODACH barbershop enterprise was developed and its communicative effectiveness was evaluated.
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