Детальная информация

Данная работа посвящена анализу текущего положения компании «Love Republic » на рынке Российской Федерации и стран СНГ и стратегии развития компании «Love Republic» на рынке Беларуси. В ходе исследования были решены следующие задачи: 1. Изучение теоретических аспектов стратегии развития компаний в сфере fashion - ритейла. 2. Изучен ие тенденций в сфере fashion - ритейла. Особенности потребительского поведения онлайн и офлайн в сфере fashion - ритейла. 3. Проработка стратегий развития компаний на внешнем рынке. Факторы, влияющие на выбор стратегии. 4. Анализ текущего положения Love Republ ic на рынке Российской Федерации и стран СНГ посредством анализа макросреды и внутренней среды компании, включая корпоративную структуру и финансовое положение. 5. Анализ положения компании в Беларуси (PESTEL), конкурентный анализ ( анализ пяти сил Портера ) , SWOT - анализ. 6. Разработка маркетинговой стратегии и выбор модели развития компании на белорусском рынке. 7. Оценка рисков и устойчивое развитие бренда Love Republic. В ходе дипломного проекта была разработана стратегия развития Love Republic на белорусском рынке с учетом современных тенденций в сфере fashion - ритейла и специфики локального потребительского поведения. Проведенное исследование поз волило не только проанализировать текущее положение бренда, но и предложить практические решения для укрепления его позиций на новом рынке.

This work is devoted to the analysis of the current position of the company "Love Republic" in the market of the Russian Federation and the CIS countries and the development strategy of the company "Love Republic" in the market of Belarus. In the course of the study, the following tasks were solved: 1. Study of the theoretical aspects of the strategy for the development of companies in the field of fashion retail. 2. Study of trends in the field of fashion retail. Features of consumer behavior online and offline in the field of fashion retail. 3. Study of strategies for the development of companies in the foreign market. Factors influencing the choice of strategy. 4. Analysis of the current position of Love Republic in the market of the Russian Federation and the CIS countries through the analysis of the macro environment and the internal environment of the company, including the corporate structure and financial position. 5. Analysis of the companys position in Belarus (PESTEL), competitive analysis (Five Porters Forces), SWOT analysis. 6. Development of a marketing strategy and selection of a model for the companys development in the Belarusian market. 7. Risk assessment and sustainable development of the brand Love Republic. In the course of the graduation project, a strategy for the development of Love Republic in the Belarusian market was developed, taking into account modern trends in the field of fashion retail and the specifics of local consumer behavior. The study made it possible not only to analyze the current position of the brand, but also to offer practical solutions to strengthen its position in the new market.

• INTRODUCTION
• 1. THEORETICAL FOUNDATIONS OF THE STRATEGY FOR THE DEVELOPMENT OF COMPANIES IN THE FIELD OF FASHION RETAIL IN THE FOREIGN MARKET
  • 1.1. The concept and features of the fashion retail market
  • 1.2. The main strategies for the development of companies in the field of fashion retail in the foreign market
  • 1.2.1. Exporting
  • 1.2.2. Direct investments
  • 1.2.3. Wholly owned subsidiaries
  • 1.2.3. Franchising
  • 1.2.4. Joint Venture and Mergers and acquisitions
  • 1.3. Factors considered when forming a strategy for the development of companies in fashion retail in the foreign market
• 2. ANALYSIS OF THE CURRENT SITUATION OF THE "LOVE REPUBLIC" COMPANY
  • 2.1. History and development of the "Love Republic" company
  • 2.2. The company’s current strategy in the CIS markets
  • 2.3. Assessment of the current market positions of "Love Republic" in Belarus and their competitors
• 3. LOVE REPUBLIC'S DEVELOPMENT STRATEGY IN THE BELARUSIAN MARKET.
  • 3.1. Definition of goals and objectives of the development strategy. Selection of the company's development model
  • 3.2. Development of a marketing strategy
  • 3.2.1. Risk assessment and the possibility of minimizing them
  • 3.2.2. Sustainable development of the company
• CONCLUSION
• REFERENCES