Детальная информация

The Handbooks of Applied Linguistics provide a state-of-the-art description of established and emerging areas of Applied Linguistics. Each volume gives an overview of the field, explains the most important traditions and their findings, identifies the gaps in current research, and gives perspectives for future directions.

• Preface to the Handbooks of Applied Linguistics Series
• Acknowledgements
• Table of contents
• I. Introduction
• 1. Editors’ introduction
• 2. The history of the language of economics and business
• II. Genres and media
• 3. Genres in the business context: An introduction
• 4. Business presentations
• 5. Business negotiations
• 6. Business meetings
• 7. Sales talk and sales training
• 8. From business letters to email and mobile communication
• 9. Company websites
• 10. The annual report
• III. Foreign languages and culture
• 11. Intercultural business communication: A linguistic approach
• 12. Multilingualism in business: Language needs
• 13. Multilingualism in business: Language policies and practices
• 14. English as a lingua franca in international business contexts: Pedagogical implications for the teaching of English for Specific Business Purposes
• 15. Teaching and learning foreign business languages
• 16. New media in teaching and learning business languages
• IV. Lexical phenomena
• 17. The structure of economic and business terms
• 18. Metaphor, metonymy, and euphemism in the language of economics and business
• 19. Language planning and linguistic purism in the business domain
• 20. The language of marketing
• 21. The language of accounting
• 22. Proper names in business
• 23. Business lexicography
• 24. Corpora and corpus linguistic approaches to studying business language
• V. Building bridges across disciplines
• 25. Organizational discourse
• 26. Spoken workplace discourse
• 27. Corporate language and design
• 28. The risks of using standardized text modules as communication vehicles
• Subject index