"This book disseminates the latest trends in strategy and tactics carried out in sports organizations through a compendium of research and case studies in the sports industry"--.

• Title Page
• Copyright Page
• Book Series
• Editorial Advisory Board
• Table of Contents
• Detailed Table of Contents
• Preface
• Acknowledgment
• Section 1: Communication and Corporate Social Responsibility
  • Chapter 1: Decision Factors in the Strategy of Sports Sponsorship in Spain
  • Chapter 2: Golden Medals
• Section 2: Management Applied to Sports Companies and Events
  • Chapter 3: Self-Presentation, Interaction, and Marketing of Chinese Athletes on Social Media
  • Chapter 4: City Marketing Using Sport Events
  • Chapter 5: An Update on the Marketing of the F1 Singapore Grand Prix Post 2014
  • Chapter 6: Boosting Football Club Brands Through Museums
• Section 3: Experience and Behavior in Sporting Events
  • Chapter 7: Getting Supporter Engagement in Sports
  • Chapter 8: Relationship Between Satisfaction and Social Perception of the Negative Impacts of Sporting Events
  • Chapter 9: Sport Atmospherics' Influence on the Event Experience
  • Chapter 10: The Intention of Attending a Sporting Event Through Expectation Disconfirmation and the Effect of Emotions
  • Chapter 11: The Marketing Implications of Up-and-Coming Sports and of Official International Sports Rating Systems
• Compilation of References
• About the Contributors
• Index