Детальная информация
Название | The business of plastic surgery: navigating a successful career. — 2nd edition |
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Другие авторы | Korman Joshua M., ; Furnas Heather J., |
Коллекция | Электронные книги зарубежных издательств ; Общая коллекция |
Тематика | Surgery, Plastic — Vocational guidance. ; Surgery, Plastic. ; Entrepreneurship. ; Surgery, Plastic ; Entrepreneurship ; Practice Management, Medical ; Chirurgie plastique — Orientation professionnelle. ; Chirurgie plastique. ; Entrepreneuriat. ; entrepreneurs. ; EBSCO eBooks |
Тип документа | Другой |
Тип файла | |
Язык | Английский |
Права доступа | Доступ по паролю из сети Интернет (чтение, печать, копирование) |
Ключ записи | on1114289699 |
Дата создания записи | 28.08.2019 |
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- The Business of Plastic Surgery
- Title Page
- Copyright
- Dedication
- Contents
- Preface to the 2nd Edition
- From the Preface to the 1st Edition (2010)
- Contributors
- Part I Career Direction
- 1 Beginnings
- 1.1 Plastic Surgery: What Is It?
- 1.2 Am I a Good Fit for Plastic Surgery?
- 1.2.1 Traits that Make a Good Plastic Surgeon
- 1.3 Path to a Career in Plastic Surgery
- 1.3.1 How to Get into Medical School
- 1.3.2 How Can a Medical Student Prepare for Career in Plastic Surgery
- 1.3.3 Plastic Surgery Residency Paths
- 1.3.4 Interview Process
- 1.3.5 Plastic Surgery Fellowship
- 1.3.6 Becoming Certified by the American Board of Plastic Surgery
- 1.4 Foreign Medical Graduates
- 2 The Job Search
- 2.1 Introduction
- 2.2 Priorities
- 2.3 Choosing a Practice
- 2.3.1 Government
- 2.3.2 Academics
- 2.3.3 Multispecialty Groups and Large Healthcare Organizations
- 2.3.4 Single-Specialty Group
- 2.3.5 Solo Practice
- 2.4 Types of Positions
- 2.5 Recruitment Firms aka “Head Hunters”
- 2.6 When Should I Start Looking for a Job?
- 2.7 How Do I Find Jobs?
- 2.8 Should I Do a Fellowship First?
- 2.9 Need
- 2.10 Income
- 2.11 Selling Yourself
- 2.12 Show Me the Money
- 2.13 Respect
- 2.14 Contracts
- 2.15 Getting Started
- 2.16 Unrest
- 2.17 Boards
- 2.18 What If It Does Not Work Out?
- 2.19 Conclusions
- 3 Academic Career
- 3.1 Introduction
- 3.2 Choosing an Academic Career
- 3.3 Different Models for Academic Plastic Surgery
- 3.4 Compensation
- 3.5 Institutional Structure
- 3.6 Academic Advancement
- 3.7 Getting a Job
- 3.8 Summary
- 4 Solo Practice
- 4.1 Introduction
- 4.2 Evolving Vantage Points from Residency through Practice
- 4.3 Location
- 4.4 Is Solo Practice for You?
- 4.5 Elements of a Solo Practice
- 4.5.1 Entrepreneurship
- 4.5.2 Independence and Responsibility
- 4.5.3 You are the Boss
- 4.5.4 Writing a Business Plan
- 4.5.5 Networking
- 4.5.6 Hospital and Emergency Call
- 4.5.7 Family and/or Hobby Time
- 4.5.8 Developing a Practice
- 4.5.9 Staff
- 4.5.10 Billing
- 4.5.11 Relationships and Referrals
- 4.5.12 Location
- 4.5.13 Small-Group Practice
- 4.5.14 Hiring Staff
- 4.5.15 Your Practice Culture Begins with You
- 4.5.16 Financial Aspects of Your Practice
- 4.5.17 How to Run a Meeting
- 4.6 Monitoring Your Practice
- 4.7 Marketing
- 4.8 Conclusion
- 4.9 Appendices
- 4.9.1 Appendix 4A
- 4.9.2 Appendix 4B
- 5 Group Practice
- 5.1 Introduction
- 5.2 Advantages of Group Practice
- 5.3 Disadvantages of Group Practice
- 5.4 Why a Group Practice Adds a Partner
- 5.5 Finding a Group Practice
- 5.6 The Working Interview
- 5.7 The Associate Physician versus the Employed Physician
- 5.8 The Seven Principles of an Offer
- 5.8.1 Salary
- 5.8.2 Workload
- 5.8.3 Buy-in Provisions
- 5.8.4 Purchase of Other Assets and Basic Furnishings
- 5.8.5 Benefits
- 5.8.6 Buy-out
- 5.8.7 Management
- 5.9 The Contract
- 5.9.1 Expenses
- 5.9.2 Profit Center Profits: Medical Spa
- 5.9.3 Office Space Expense and Building Ownership
- 5.9.4 Payment Processing Expense
- 5.9.5 Capital Expenditures
- 5.9.6 Utilization of Practice Resources
- 5.9.7 Governance
- 5.10 Patient Referrals
- 5.11 Conclusion
- 5.12 Appendices
- 5.12.1 Appendix 5A
- 5.12.2 Appendix 5B
- 5.12.3 Appendix 5C
- 5.12.4 Appendix 5D
- 5.12.5 Appendix 5E
- 5.12.6 Appendix 5F
- 6 Transitions
- 6.1 Part I: Adjusting the Tiller Early- and Mid-Career
- 6.2 Part II: Transitioning into Retirement
- 1 Beginnings
- Part II Marketing and Monitoring
- 7 How to Get the Media’s Attention
- 7.1 Learning the Basics
- 7.1.1 How Do I Prepare to Go on TV?
- 7.1.2 Should I Always Say “Yes” to Being in the Media? When Should I Say No?
- 7.1.3 Can Being in the Media Hurt Me?
- 7.1.4 What Not to Do
- 7.1.5 Do I Need to Keep Up Media Appearances Long Term?
- 7.1.6 What Do I Do If I have been Misquoted by a Reporter in a Way that Makes Me Look Bad?
- 7.1.7 Social Media
- 7.2 Making Connections
- 7.2.1 How Do I Hire a PR Agent?
- 7.2.2 What to Know about Speaking to a Reporter for Print, Radio, and TV
- 7.2.3 Contacting People with TV Shows and Journalists and Creating Your Own Opportunities to Get into the Mainstream Media
- 7.2.4 Preparing to Go on Radio
- 7.1 Learning the Basics
- 8 The Wonderful World of Marketing
- 8.1 Introduction
- 8.2 Who Are You?
- 8.3 Create Value
- 8.3.1 Types of Value
- 8.4 Communication
- 8.5 Unique Selling Proposition
- 8.6 Who Is Your Target Audience?
- 8.7 Customer Experience
- 8.8 Engage with Your Target Audience
- 8.9 Branding
- 8.10 Writing Good Content
- 8.11 Blogs
- 8.12 Social Media
- 8.13 Marketing Campaign
- 8.14 Editorial Calendar
- 8.15 Other Marketing Ideas
- 8.16 Events
- 8.16.1 Virtual (Online) Events
- 8.17 Appendices
- 8.17.1 Appendix 8A
- 8.17.2 Appendix 8B
- 9 Optimizing Your Practice
- 9.1 Introduction
- 9.2 Optimizing Practice Surgery Conversion
- 9.2.1 Sales is Service, Service is Sales
- 9.2.2 Creating Three Dates
- 9.3 Optimizing Lead Efficiency
- 9.3.1 The Data
- 9.3.2 Reaching Out and Leaving Messages
- 9.3.3 Keeping Track of Patients
- 9.4 Tracking Your Success: Are You Truly Optimized?
- 9.4.1 What Metrics Matter
- 9.4.2 Motivating Staff
- 9.5 Summary
- 10 Upping Your Game with Systems
- 10.1 Introduction
- 10.2 The Organization and Systems
- 10.3 Thermodynamics and Practice Management
- 10.4 Operational Systems in Practice Management
- 10.4.1 Patient Intake and Handling
- 10.4.2 Surgery Deposits and Prepayment
- 10.4.3 Revision Policy
- 10.4.4 Financial Controls
- 10.4.5 Practice Finance
- 10.4.6 Human Resource Systems
- 10.5 Appendix 10A
- 11 Saving Money
- 11.1 Introduction
- 11.2 Ways of Saving Money
- 11.2.1 Preventing Mistakes
- 11.2.2 Track Your Expenses on a Monthly Basis
- 11.2.3 Join a Group Purchasing Organization
- 11.2.4 Medical, Surgical, and Office Supplies
- 11.2.5 Utilize Marketing Efforts that are Already Available to You
- 11.2.6 Build Relationships with Your Vendors
- 11.2.7 Know Where in Your Patient Cycle Your Practice is Losing Money
- 11.3 How to Make a New Piece of Equipment Profitable
- 7 How to Get the Media’s Attention
- Part III Internet University
- 12 Website Optimization
- 12.1 Introduction
- 12.2 Hosting of the Website
- 12.2.1 Speed of the Website (Load Time)
- 12.2.2 Secure Socket Layer Encryption
- 12.2.3 XML Sitemaps
- 12.2.4 The 301 Redirect
- 12.3 Design
- 12.3.1 Responsive Design
- 12.3.2 Mobile-Friendly Ranking
- 12.3.3 Bounce Rate
- 12.3.4 Conversion Rate Optimization
- 12.3.5 Accelerated Mobile Pages
- 12.4 Content
- 12.4.1 Google Panda Algorithm Update
- 12.4.2 Structuring a Page
- 12.5 Schema Markup
- 12.5.1 Search Engine Result Page Optimization
- 12.6 Links
- 12.6.1 PageRank Algorithm
- 12.6.2 Paid/Unnatural Links
- 12.6.3 Google Penguin Algorithm Update
- 12.7 Google Local Business Page
- 12.7.1 Local Optimization
- 12.7.2 Google Reviews
- 12.7.3 Google My Business Posts
- 12.8 Conclusion
- 13 How to Make and Post Effective Videos
- 13.1 How to Make and Post Effective Videos
- 13.1.1 Planning Begins with Establishing an Objective
- 13.1.2 Your Audience
- 13.1.3 Video for Marketing
- 13.1.4 Improving Office Efficiency with Videos
- 13.1.5 Staff Education
- 13.1.6 Setting Goals to Guide Content
- 13.1.7 Narrow the Topic
- 13.1.8 The Videography Team
- 13.1.9 Optimizing Equipment
- 13.1.10 Video Duration
- 13.1.11 Storyboards
- 13.1.12 Scripts
- 13.1.13 Title
- 13.1.14 Video Consent
- 13.1.15 Filming
- 13.1.16 Live Videos
- 13.1.17 Editing
- 13.1.18 Uploading and Posting
- 13.1.19 Measuring a Video’s Performance
- 13.1.20 Repurposing Videos
- 13.1.21 Final Thoughts
- 13.2 More on Videos and Social Media
- 13.2.1 Length of Video
- 13.2.2 Camera, Lighting, and Sound
- 13.2.3 Content
- 13.2.4 Where Should You Post Your Videos?
- 13.2.5 Live, Unedited Video
- 13.2.6 How Often to Post Videos
- 13.2.7 Managing the Workload
- 13.1 How to Make and Post Effective Videos
- 14 All about Reviews
- 14.1 Introduction
- 14.2 Factors Other than the Surgeon Can Affect Reviews
- 14.3 Step One: Implement a Review Strategy for Consumer Sites
- 14.3.1 Asking for a Review
- 14.3.2 Fake Reviews
- 14.3.3 What to do about Negative Reviews
- 14.4 Step Two: Surveying Your Patients to Validate Satisfaction and Improve Practice Performance
- 14.4.1 Striving for Five: Focusing Your Team on Creating Memorable Patient Experiences
- 14.5 Bringing It All Together: Marketing with Ratings and Reviews
- 14.6 When There Is No Choice but to Sue the Patient
- 14.7 Final Thoughts
- 15 Digital Marketing and Advertising
- 15.1 Introduction
- 15.2 Developing a Digital Marketing Plan
- 15.2.1 Section 1: Executive Summary
- 15.2.2 Section 2: Mission Statement
- 15.2.3 Section 3: Short-Term Marketing Goals
- 15.2.4 Section 4: Long-Term Marketing Goals
- 15.2.5 Section 5: Review of Procedures and Services
- 15.2.6 Section 6: Buyer Persona Profiles
- 15.2.7 Section 7: SWOT Analysis
- 15.2.8 Section 8: Competitor Profiles
- 15.2.9 Section 9: Sales and Growth Goals
- 15.2.10 Section 10: Strategies and Action Plans
- 15.2.11 Section 11: Marketing Budget
- 15.3 Digital Marketing Budget
- 15.4 Building Your Digital Marketing Team
- 15.5 Navigating the Whirlwind Internet Environment
- 15.6 Marketing Plastic Surgery in a Mobile World
- 15.6.1 Mobile Responsive Design versus Mobile-First Design
- 15.6.2 Website Design Strategies
- 15.7 Leveraging Google Analytics
- 15.7.1 Website Design Hints
- 15.7.2 SEO-Related Data
- 15.7.3 Paid Advertising Insights
- 15.8 Choosing the Right Media Makeup
- 15.8.1 Hands-on Search Engine Marketing Strategies
- 15.8.2 Social Media
- 15.9 Stay Current
- 15.10 Transitioning and Newly Employed Surgeons
- 12 Website Optimization
- Part IV Enhancing Both Practice and Career
- 16 Building and Managing Your Own Surgical Suite
- 16.1 Part I: The Process
- 16.1.1 Why Develop Your Own Surgical Suite?
- 16.1.2 Which Agency to Use for Accreditation?
- 16.1.3 Third-Party Reimbursement
- 16.1.4 Paperwork Requirements
- 16.1.5 Physical Requirements
- 16.1.6 State License
- 16.1.7 Approval Terms
- 16.1.8 Development/Construction Recommendations
- 16.1.9 Differences between Accreditation and Medicare-Deemed Status Certification
- 16.1.10 Why Be Accredited?
- 16.1.11 Tenant Improvements versus Free-Standing Building
- 16.1.12 Equipment Considerations
- 16.1.13 Construction Preparation
- 16.1.14 Time Investment for You
- 16.2 Part II: Managing your Surgical Facility
- 16.2.1 Growing the Business
- 16.2.2 Billing for the OR
- 16.2.3 Establishing Insurance and Fee for Service (Cosmetic) Fee Schedules
- 16.2.4 Establishing a Legal Entity
- 16.2.5 Rewards
- 16.2.6 Risks
- 16.2.7 Expectations
- 16.2.8 Ongoing Accreditation
- 16.2.9 Medicare Surveys
- 16.3 Summary
- 16.1 Part I: The Process
- 17 Publishing for the Profession and for the Public
- 17.1 Introduction
- 17.2 Writing for the Profession
- 17.2.1 Impact Factor
- 17.2.2 Evidence-Based Medicine
- 17.2.3 How to Publish?
- 17.2.4 Study Design
- 17.2.5 Systematic Review and Meta-Analysis
- 17.2.6 Randomized Controlled Trials
- 17.2.7 Cohort Study
- 17.2.8 Case-Control Study and Cross-Sectional Study
- 17.2.9 Case Series and Case Reports
- 17.2.10 Survey Research
- 17.2.11 Patient-Reported Outcome Measures
- 17.2.12 Institutional Review Board
- 17.2.13 Writing Your Manuscript
- 17.2.14 Peer Review
- 17.2.15 Delays
- 17.2.16 Presenting the Abstract at a Conference
- 17.2.17 Open Access Journals
- 17.2.18 Predatory and Hijacked Journals
- 17.3 Writing for the Public
- 17.3.1 Writing for Print and Online Newspapers and Magazines
- 17.3.2 Writing a Book
- 17.4 Publishing
- 17.4.1 An Agent
- 17.4.2 Book Proposal
- 17.4.3 How Good Is an Agent?
- 17.4.4 Rejection
- 17.4.5 Acceptance
- 17.5 What’s Next?
- 18 Technology, Trends, and Traps
- 18.1 Introduction
- 18.2 Big Data: Measuring What Matters
- 18.3 Real-Time Data Analysis
- 18.4 Beware of the “Latest Technology”
- 18.4.1 Will It be Here 5 Years from Now?
- 18.4.2 Facts to Consider before You Purchase
- 18.4.3 Predicting the Future
- 18.4.4 Should I be One of the First to Buy to Get an Edge on My Colleagues?
- 18.4.5 Avoiding a White Elephant in Your Treatment Room
- 18.4.6 What Is the Clinical Research that Supports the New Technology?
- 18.4.7 Customer Service after You Buy Is of Utmost Importance
- 18.4.8 Beware of the Cheaper Version
- 18.4.9 “All You Need Are Three New Patients per Month to Cover the Payment”
- 18.5 How Do I Pay for an Expensive Machine?
- 18.6 Future Trends of the Aesthetic Market: Subscription Services
- 19 A Successful Medspa
- 19.1 Introduction
- 19.2 Starting Out
- 19.3 Qualities of a Medspa Space
- 19.4 Developing the Infrastructure
- 19.4.1 Staff Education
- 19.4.2 Patient Safety
- 19.5 Keep Track of Your Inventory
- 19.6 Long-Term Success
- 19.7 Operational Measures
- 19.7.1 Financial Performance
- 19.8 Clinical Staff Compensation
- 19.8.1 Commission versus Performance Bonus?
- 19.9 Fixed and Variable Costs
- 19.9.1 Buying a Machine
- 19.10 Prevent Embezzlement and Losses
- 19.10.1 Comped services
- 19.10.2 Accounting
- 19.11 Medspa or Dayspa?
- 19.12 Rightsizing Inventory
- 19.13 Customer Satisfaction
- 19.13.1 Unhappy Clients
- 19.14 Establishing Good Internal Business Processes
- 19.15 Human Resources
- 19.15.1 Getting the Most Out of Your Employees
- 19.15.2 Strategies to Motivate Your Team
- 19.15.3 Systems and Protocols
- 19.15.4 Training Your Sales Staff
- 19.16 Marketing
- 19.17 Business Systems
- 19.18 Summary
- 20 Medical Inventions: From Idea to Funding
- 20.1 Introduction
- 20.2 Step 1: A Good Idea
- 20.3 Step 2: Protecting Your Idea
- 20.3.1 Method versus Device Patents
- 20.3.2 The Nondisclosure Agreement
- 20.4 Step 3: Building a Prototype
- 20.5 Step 4: Proof of Principle
- 20.5.1 510(k) Premarket Notification
- 20.5.2 Investigational Device Exemption
- 20.5.3 Premarket Approval
- 20.6 Step 5: Getting People to Understand the Value of Your Idea
- 20.7 Step 6: Getting Funding
- 20.7.1 Your Own Money
- 20.7.2 Money from Relatives
- 20.7.3 Crowdfunding
- 20.7.4 Grant Money
- 20.7.5 Small Business Loans and Bank Loans
- 20.7.6 Angel Investors
- 20.7.7 Venture Capitalists
- 20.8 Conclusion
- 20.9 Appendices
- 20.9.1 Appendix 20A
- 20.9.2 Appendix 20B
- 16 Building and Managing Your Own Surgical Suite
- Part V Watching Your Back
- 21 Contracts
- 21.1 Introduction
- 21.2 Oral Contracts: Not Worth the Paper It Is Written On
- 21.3 Chart on the Life Cycle of a Plastic Surgeon’s Practice
- 21.4 Preliminary Considerations for all Contracts
- 21.4.1 Scenario 1
- 21.4.2 Scenario 2
- 21.5 Due Diligence
- 21.6 Letter of Intent
- 21.7 Authority Does Matter
- 21.8 Medical Practice Relationships
- 21.9 Medical Practice Relationship: Academic Relationship
- 21.10 Medical Practice Relationship: Hospital Relationship
- 21.10.1 Purpose of a Recruitment Agreement
- 21.10.2 Benefits of a Recruitment Agreement
- 21.10.3 What Is Income Guarantee?
- 21.10.4 What Are the Hospital’s Obligations in a Recruitment Agreement?
- 21.10.5 What Are the Physician’s Obligations in a Recruitment Agreement?
- 21.10.6 Hospital Employment Agreement
- 21.11 Medical Practice Relationship: Private Practice Relationship
- 21.11.1 Collections versus Billing
- 21.11.2 Compensation
- 21.11.3 Considerations in Private Practice Employment Agreement
- 21.11.4 Considerations outside the Private Practice Employment Agreement
- 21.12 Medical Practice Relationship: Independent Contractor Relationship
- 21.13 Medical Practice Relationship: Partner Relationship
- 21.13.1 Cost
- 21.13.2 Compensation
- 21.13.3 Control
- 21.13.4 Contingencies
- 21.14 Staff Relationships
- 21.15 Patient Relationships
- 22 The Wheel of Misfortune: Managing Medical Liability in Plastic Surgery
- 22.1 Part I: Avoiding Litigation
- 22.1.1 Standard of Care
- 22.1.2 Warranty
- 22.1.3 Informed Consent
- 22.1.4 Patient Selection
- 22.1.5 An Ounce of Prevention
- 22.1.6 Effective Communication as a Claims-Prevention Technique
- 22.1.7 Anger: A Root Cause of Malpractice Claims
- 22.1.8 General Guidelines
- 22.1.9 Common Errors of Commission and Omission
- 22.1.10 The Patient’s Records
- 22.2 Instructions to Patients and Personnel
- 22.3 Part II: Managing a Possible, Impending, or Verified Malpractice Claim
- 22.3.1 Steps to Manage
- 22.3.2 Why Not to Countersue
- 22.3.3 Other Areas of Liability Exposure
- 22.1 Part I: Avoiding Litigation
- 23 Building and Protecting Your Wealth: In Three Acts
- 23.1 Act I: Financial Focus for Young Physicians: “First, Build Your Foundation”
- 23.1.1 Young Physicians’ Greatest Asset: Future Value of Income
- 23.1.2 The Need for Disability Insurance
- 23.1.3 Employer-Provided Coverage Is Often Inadequate
- 23.1.4 Getting the Best Insurance Coverage for the Money: Personal Disability Coverage
- 23.1.5 Protecting Future Income for Dependents: Life Insurance
- 23.1.6 You Refinance Your Mortgage When Rates Go Down… Did You Know You Can Do the Same for Your Life Insurance?
- 23.1.7 Protecting Assets from Potential Liability
- 23.1.8 Baseline of Asset Protection: The Mixed Blessing of Property and Casualty Insurance
- 23.1.9 The Sliding Scale of Asset Protection
- 23.1.10 Important Planning Ground Rule: Fraudulent Transfer/Voidable Transaction Laws
- 23.1.11 Exempt Assets: The “Best” Asset Protection Tools
- 23.1.12 Beyond Exempt Assets: Family Limited Partnerships and Limited Liability Companies
- 23.1.13 Using Trusts to Protect Assets
- 23.1.14 Special Topic: Divorce Protection
- 23.2 Act II: Two Common Mistakes Plastic Surgeons Make with Their Finances and How to Avoid Them
- 23.2.1 Being Human: Succumbing to Fear or Greed
- 23.2.2 Bad Advice: Failing to Get Quality, Unconflicted Investment Advice
- 23.3 Act III: Retirement Planning: Three Long-Term Planning and Preretirement Tactics to Consider
- 23.3.1 Treat Your Retirement Like a Patient: Have a Plan and Monitor It
- 23.3.2 Build Flexibility throughout Your Plan
- 23.3.3 Do Not Expect a Practice Exit without Advance Planning
- 23.4 Conclusion
- 23.1 Act I: Financial Focus for Young Physicians: “First, Build Your Foundation”
- 24 Taking Control of Your Life
- 24.1 Introduction
- 24.2 Burnout: A Normal Response
- 24.3 Impact on Patient Care
- 24.4 Stress versus Burnout
- 24.4.1 The Practice of Medicine
- 24.4.2 Your Specific Job
- 24.4.3 Our Medical Education
- 24.4.4 Personal Life
- 24.5 Symptoms of Burnout
- 24.6 Possible Outcomes
- 24.7 Higher Burnout Rate among Women
- 24.8 Work–Life Balance
- 24.9 The Role of Money in Burnout
- 24.10 Solutions to Burnout
- 24.10.1 Electronic Health Records
- 24.10.2 Improving Physician Autonomy
- 24.10.3 Compassionate Leadership
- 24.10.4 Improving Collegiality
- 24.10.5 Wellness Officers
- 24.10.6 Maternity, Breastfeeding, and Childcare Support
- 24.10.7 Accepting that You Are Not Indispensable
- 24.10.8 Achieving Work–Life Balance
- 24.10.9 Communicate and Delegate
- 24.10.10 Managing Up
- 24.10.11 Institutional Relief
- 24.11 Recovery
- 24.11.1 Get a Financial Education
- 24.11.2 Describe Your Ideal Practice
- 24.11.3 Reducing Stress
- 24.11.4 Work–Life Balance
- 24.11.5 Remove Guilt
- 24.12 Final Words
- 25 The Changing Face of Plastic Surgery
- 25.1 Introduction
- 25.2 Panel Discussion
- 25.3 Stories from Our Midst
- 21 Contracts
- Index