Societal marketing has gained widespread recognition in the marketing discipline both in academia and the professional industry. The Handbook of Research on Contemporary Consumerism is an essential reference source that provides an in-depth understanding on the various aspects and issues of consumerism and reveals the critical success factors and conceptual and theoretical frameworks of these concepts from recent contexts and perspectives. Additionally, it examines the impact of identity on marketing and branding from the consumerist perspective, discusses consumerism as a source of innovation.

• Title Page
• Copyright Page
• Book Series
• List of Contributors
• Table of Contents
• Detailed Table of Contents
• Preface
• Acknowledgement
• Section 1: Consumerism Issues With a Focus on the Consumper Perspective
  • Chapter 1: Ethical Consumption
  • Chapter 2: Consumer Behaviour Towards Purchasing Counterfeit Products
  • Chapter 3: CSV Activities in the Japanese Retail Sector
  • Chapter 4: Customer Engagement
• Section 2: Ethical Consumerism in the Nexus of the Political, Corporate, and Consumer Perspectives
  • Chapter 5: Approaches to the Circular Economy
  • Chapter 6: Are Businesses Washing Consumerism With Green Ideology?
  • Chapter 7: Ethical Consumerism in Tourism
  • Chapter 8: Ethical Consumerism and Effectiveness From a Cause-Related Marketing (CRM) Perspective
• Section 3: Consumerism From the Perspective of Innovation Triggered by the Digitalized Environment
  • Chapter 9: Innovation Resistance
  • Chapter 10: Creating Relationships Based on Emotional Bonds With Generation Y in Virtual Environment
  • Chapter 11: Airbnb and Collaborative Housing
• Section 4: Consumerism Cases in Selected Industries and Countries
  • Chapter 12: An Integrated, Multi-Agency, Consumer-focused, Safety Management Approach in the Sports Industry
  • Chapter 13: Social Media and Consumer Behaviour Towards Luxury Brands
  • Chapter 14: Emotional Intelligence Towards Customer Relationship Marketing
  • Chapter 15: Evaluating the Effectiveness of Loyalty Programs in the Retail Sector
• Compilation of References
• About the Contributors
• Index