This handbook combines the perspectives of communication studies, economics and management, and psychology in order to provide a comprehensive economic view on personal and mass communication.It is divided into six parts that comprise: 1. an overarching introduction that defines the field and provides a brief overview of its history (1 chapter)2. the most commonly used theoretic frameworks for the analysis of communication economics and management (4 chapters)3. the peculiarities of the quantitative and qualitative methods and data used in the field (3 chapters)4. key issues of the field such as the economics of language, labor in creative industries, media concentration, branding etc. (10 chapters)5. descriptions of the development, trends and peculiarities of the field in different parts of the world, written by scholars from the respective region (10 chapters)6. reflections on future directions for the field, both from a managerial and from an economics perspective (1 chapter). The authors of the individual chapters represent different academic disciplines, research traditions, and geographic backgrounds. The reader will thus gain multifaceted insights into the management and economics of communication.

• Preface to Handbooks of Communication Science series
• Contents
• 1 Management and economics of media and communication – History and definition of the field
• Section I – Theories
• 2 Industrial organization of media markets and competition policy
• 3 Approaches from strategic management: Resource-based view, knowledge-based view, and dynamic capability view
• 4 (New) Institutional media economics
• 5 Political economy
• Section II – Methods
• 6 Quantitative methods
• 7 Qualitative methods in media management research
• Section III – Key issues
• 8 Convergence
• 9 Content platforms
• 10 Media concentration
• 11 (Re)defining public service media from an economic perspective: Damned if they do, damned if they don’t
• 12 Innovation & creativity: Media as business and commons
• 13 Labour and risk in the media industries: Individual and organisational perspectives
• 14 Media and the economic cycle
• 15 Designing marketing models for media products
• 16 Branding: Media brands and brands as media
• 17 Transnational media and their management
• Section IV – Regional perspectives and peculiarities
• 18 North America
• 19 Latin America
• 20 Media management and economics research in Northern Europe
• 21 Southern Europe
• 22 Central and Eastern Europe
• 23 East Asia
• 24 Media management and economics research in China
• 25 Media economics in India: Traversing the Rubicon?
• 26 Australia and New Zealand
• 27 Media management scholarship and research: Emergence and trends of the discipline in Africa
• Section V – Future
• 28 New media and the need for new analytical frameworks: Dual challenges to media economics and policy analysis
• Contributors
• Index