Детальная информация

"This publication contains different contributions focused on the description of methods, processes and tools that can be adopted to achieve corporate internationalization goals and the importance of collecting all pertinent project knowledge that supports the adoption and utilization of digital marketing strategies for promoting the dissemination of corporate information"--.

• Cover
• Title Page
• Copyright Page
• Book Series
• Editorial Advisory Board
• Table of Contents
• Detailed Table of Contents
• Preface
• Acknowledgment
• Section 1: Emerging Trends in Corporate Communication
  • Chapter 1: New Media Channels in Corporate Communication and Interaction With the New Consumer
  • Chapter 2: Social Media and Career Building
• Section 2: Corporate Communication Strategies
  • Chapter 3: Managing Corporate Terminology as an Internationalization Strategy
  • Chapter 4: Relationship Marketing and Communication as a Driver of Fundraising Loyalty and Success in Non-Profit Organizations
  • Chapter 5: The Digital Realm Blurs the Lines Between Journalistic and Corporate Communication
• Section 3: Corporate Communication and Digital Marketing
  • Chapter 6: Digital Marketing in Times of COVID-19
  • Chapter 7: A Nudge Psychology Perspective on Digital Marketing and Communication
• Section 4: Multilingual Dissemination of Corporate Information
  • Chapter 8: Websites, Social Networks, and Corporate Translation
  • Chapter 9: The Role of Transcreation in Corporate Communication
  • Chapter 10: Quality Evaluation and Workflows in Transcreation
  • Chapter 11: Seeking Spaces of Convergence
• Section 5: Ethical Considerations on Corporate Communication
  • Chapter 12: Sexism and Advertising in the Global World
  • Chapter 13: NGO Sustainability Indicators
  • Chapter 14: Socio-Corporate Impact of the Sustainable Development Goals in Higher Education
• Compilation of References
• About the Contributors
• Index