Детальная информация
Название | Global electronic commerce: theory and case studies |
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Авторы | Westland J. Christopher; Clark Theodore H. K. |
Организация | IEEE Xplore (Online Service); MIT Press |
Выходные сведения | Cambridge, Massachusetts London, England: MIT Press, 2000 |
Коллекция | Электронные книги зарубежных издательств; Общая коллекция |
Тематика | Интернет; электронная коммерция; MIT Press eBooks Library |
ББК | 65.290с51 |
Тип документа | Другой |
Тип файла | Другой |
Язык | Английский |
Права доступа | Доступ по паролю из сети Интернет (чтение, печать) |
Ключ записи | 6267449 |
Дата создания записи | 29.12.2015 |
Over the past two decades, businesses in virtually every sector of the world economy have benefited from the technologies of electronic commerce--the automation of commercial transactions using computer and communications technologies. Electronic commerce has spurred far-reaching changes in business, on multiple fronts, using many technologies. This book provides a deep, practical understanding of these technologies and their use in e-commerce. Unlike other books on e-commerce, it does not concentrate solely on the Internet. Instead, it suggests that the Internet is only a bridge technology--attractive because of its low cost and global reach, but unattractive because of its slow speed and poor user interface.Each of the twelve chapters contains an overview of a current theory or practice followed by one or more business case studies. A combination of academic theory and case studies provides a comprehensive picture of how businesspeople use computers to revolutionize the selling and delivery of their products and services.
Количество обращений: 63
За последние 30 дней: 1