"The dynamics of language, culture and identity are a major focus for many linguists and cognitive and cultural researchers. This book explores the inextricable connection that language has with cultural identity and cultural practices, with a particular emphasis on how they contribute to shaping personal identity. The volume brings together selected peer-reviewed papers from the 7th International Conference on Language, Culture and Mind held at Hunan University, 2016, with other specially commissioned chapters. Like the conference, this book aims to enhance mutual understanding among researchers from diverse disciplinary and theoretical perspectives, offering a wealth of insights to a wide range of readers on recent culturally oriented cognitive studies of language"--.

• Language, Culture, and Identity – Signs of Life
• Editorial page
• Title page
• Copyright page
• Table of contents
• Foreword
  • Reference
• Introduction: Language, culture and identity: Signs of life
  • Background to this volume
  • Language, culture and identity: Signs of Life
  • Acknowledgements
• 1. Philosophy and philosophical practice: Eurocentrism as an epistemology of ignorance
  • Introduction
  • The geography of epistemology
  • Conclusion
  • Acknowledgements
  • References
• 2. Translation and transnationality in the Himalaya: Writing Gorkha language and culture
  • Introduction
  • Colonial and national Darjeeling
  • Postcoloniality and translation
  • Short story and subalternity
  • Marginality and linguistic minority
  • Awakening historical memory: Diaspora and danger
  • References
• 3. North-South relations in linguistic science: Collaboration or colonialism?
  • Introduction: Why document endangered languages?
  • ELDR: Evolving paradigms
  • North-South relations: Unequal exchange between academics and communities
  • North-South relations: Unequal exchange inside the academe
    • Case study 1: Does “data collection” count as research?
    • Case study 2: Are field sites “open territory”?
    • Case study 3: To what extent, and when, should data be in the public domain?
    • General discussion
  • Concluding reflections on theory, methodology, goals and values
  • Acknowledgements
  • References
• 4. My journey as an indigenous Xinguan teacher and researcher: A personal account
  • Introduction
  • Linguistic classification
  • Societal and political organisation
  • Onomastic designation
  • Indigenous schooling
  • Diet
  • Reflection on my experience
  • Culture and identity
  • Acknowledgements
  • References
• 5. The representation-cohesion-stance hypothesis
  • Introduction
    • The limits of grammar
  • A descriptive challenge: The Ungarinyin definite subject marker
    • Conventional meaning of the Ungarinyin definite subject
    • Definite subject clustering in discourse
  • Grammar as a social instructive tool and a semiotic hybrid
    • Grammar is multimodal, in a Peircian sense
    • Grammatical signs as instruction
    • The linguistic sign as instructive modes
  • Representation, cohesion, stance
    • The definition of the definite subject reformulated in semiotic terms
    • Cohesion
    • Definite subject markers with a dominant indexical mode: cohesion-stance transgression
  • Discussion
    • Representation, cohesion and stance and the analytical paradox of cognitive-functional grammar
    • The hypothesis
  • Conclusion: Grammatical analysis and the linguistic sign ‘in flux’
  • Acknowledgements
  • References
• 6. A framing-based account of critical cultural awareness
  • Introduction
  • Frame semantics and conceptual blending theory
  • Experiment
    • Participants
    • Materials
    • Tasks and procedure
  • Analysis and results
    • Think-Aloud protocols
    • Picture choices
    • Responses to verbal probing tasks
    • Responses to verbal probing task 1
    • Responses to verbal probing task 2
    • Responses to verbal probing task 3
    • Responses to verbal probing task 4
    • Responses to verbal probing task 5
  • Discussion
    • Automatic framing and framing absolutivity
    • Deframing and framing flexibility
    • Reframing and framing plurality
    • Blending and framing relativity
    • A framing-based model for CCA development
    • Limitations of the study
  • Conclusions
  • Acknowledgements
  • References
• 7. Cultural “Signs of life” in politics: A case study of eulogistic idioms for Taiwanese politicians
  • Introduction
    • Applications of Cognitive Linguistics in the language of politics
    • Previous studies on LIFE and DEATH in Cognitive Linguistics
  • Findings
    • Metaphorical idioms with COUNTRY or PEOPLE in scope
    • Metaphorical idioms with COUNTRY or PEOPLE in profile
    • Metaphorical idioms with COUNTRY or PEOPLE in the base
    • Metaphorical idioms with allusions
    • TEXTILE metaphor in Chinese idioms of politics
  • Cultural signs of life in Taiwanese political eulogies
  • Acknowledgements
  • References
  • Databases consulted
• 8. Construing the self in discourse: A socio-cognitive approach
  • Introduction
  • Towards a socio-cognitive discourse approach
  • Methodology
  • Analysis
    • The physical object self
    • The locational self
    • The embodied self
  • Discussion
  • Conclusion
  • References
• 9. Embodiment, personification, identity: Metaphor and world view in a Brazilian Tupian culture and language
  • Introduction
  • The language-thought-culture-identity nexus
  • Metaphor, embodiment and personification
  • Personification in the everyday language of the Amondawa people
    • Personification of moon, stars and night in the retelling of the myth of the moon
    • The personification of the house through body part metaphor
    • Personification in nominal constructions
    • Figurative metaphors based on embodiment/personification
    • Descriptive nominalization based on similitude/association
  • Concluding reflections
  • References
  • Dictionaries
• 10. ‘Mid hefigum byrþenum’: A study of the burden metaphor in Old English
  • Introduction
  • Data and methodology
  • Metaphor, embodiment and culture
  • Weight in Old English
  • Conclusion
  • References
• 11. Cultural and cognitive aspects of narrative: A cross-linguistic study
  • Introduction
  • Prior research on narrative theory and structure
  • An integrated approach to narrative analysis
  • The empirical study
    • Stimulus material
    • Episodes
    • Participants and procedure
    • Results and discussion
    • Cognitive basis and linguistic coding
    • Cultural dimension and linguistic coding
  • Conclusion
  • References
• 12. How can I persuade you without making self-assertions? A cognitive rhetorical analysis of the use of fictive questions in an early Daoist text
  • Introduction
  • Basics of fictive questions
  • Data and methodology
  • Analysis
    • Fictive questions in the Here-and-Now Space
    • Fictive questions in the Current Discourse Space
  • Summary and conclusions
  • Acknowledgements
  • References
• 13. “Keeping up with the times”: ‘Nüxing, funü’ and the affective value of the formulated text
  • Introduction
  • Categories of women and the affective value of formulated texts
    • Formulation: Doing things with words in Chinese politics
    • Nüxing and Funü: Women, nation and the affective value of text
  • Reading formulations in ‘People’s Daily’: ‘Funü, Nüxing’ and “Keeping up with the Times”
    • Formulating “Keeping up with the Times”: The times as affective object
    • Women and the spirit of the times
  • Women and education/ ‘“Jiaoyu”’
    • ‘The problem of’ funü’s ‘education’, nüxing’s ‘education and’ nüxing jiaoyu
    • Nüxing jiaoyu ‘in the market economy’
    • Nüxing jiaoyu ‘as a historical discourse’
    • ‘Why not’ funü jiaoyu?
  • ‘Funü, nüxing’ and the ‘suzhi’ discourse
    • ‘What is quality’ (“suzhi”)?
    • Suzhi, funü ‘and new’ nüxing
  • Conclusion: Time, women and the affective value of the formulated text
  • Acknowledgements
  • References
• 14. A cognitive semantic study of Chinese non-basic color terms from the perspective of cognitive semantics
  • Introduction
  • Defining Chinese basic color terms and non-basic color terms
  • Research procedure
  • The representation forms of Chinese non-basic color terms
    • Object color terms
    • Proper noun color terms
    • Color terms denoting degree
    • Color terms denoting mixed color
  • Cognitive motivations of Chinese non-basic color terms
    • Metaphor
    • Metonymy
    • Conceptual integration
  • Socio-cultural factors involved in the naming of Chinese non-basic color terms
  • Conclusion
  • References
• Index