Details
| Title | Experiential Marketing in an Age of Hyper-Connectivity: Navigating the Customer Experience Journey. |
|---|---|
| Creators | Pomirleanu Nadia. ; John-Mariadoss Babu. ; Schibrowsky John. |
| Collection | Электронные книги зарубежных издательств ; Общая коллекция |
| Subjects | Marketing. ; Consumer behavior. ; EBSCO eBooks |
| Document type | Other |
| Language | English |
| Rights | Доступ по паролю из сети Интернет (чтение, печать, копирование) |
| Record key | on1302006931 |
| Record create date | 3/5/2022 |
Allowed Actions
–
Action 'Read' will be available if you login or access site from another network
Action 'Download' will be available if you login or access site from another network
| Group | Anonymous |
|---|---|
| Network | Internet |
This book will serve as a first-stop, academic resource for every scholar of experiential marketing, aspiring marketing and consumer behavior student, agency executive, professor, and experiential marketing practitioner. It is as rigorous as it is informative and can be used as an introductory reading for experiential marketing courses and seminars, and as a playbook for future research development in the experiential marketing domain. This book will help readers learn the state of customer experience and experiential marketing, understand the use of experiential marketing in specific contexts.
| Network | User group | Action |
|---|---|---|
| ILC SPbPU Local Network | All |
|
| Internet | Authorized users SPbPU |
|
| Internet | Anonymous |
|
- Dedication
- Contents
- Preface
- About the Editors
- Section 1
- Chapter 1
- Chapter 2
- Section 2
- Chapter 3
- Chapter 4
- Chapter 5
- Section 3
- Chapter 6
- Chapter 7
Access count: 1
Last 30 days: 0
