Overview
- Explores alignment of strategy, organization design, human resource management, and e-business practices to maximize the business potential for social networking
- Presents in-depth case studies of social networking strategies in practice
- Focuses on impact of social networking for small and medium-sized enterprises?
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Table of contents (12 chapters)
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Front Matter
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Back Matter
Keywords
About this book
In this volume, the authors apply insights from a variety of perspectives to explore the alignment among strategy, organization design, process and human resource management, and e-business practices on developing successful social networking programs—with particular regard to applying such initiatives against the backdrop of the global financial crisis and challenges to traditional business models. Showcasing in-depth case studies, the authors present emerging approaches to analyze the impact of investment in social networking sites, aligning internal resources, and measuring effects on positioning, branding, and new business creation.
The fact that a growing proportion of the world population has a relationship with social networking sites could prove very valuable for companies. The question is whether this represents a business opportunity, whether companies know how to make the most of it and if they will make the necessary efforts to adapt to these new platforms. In the modern world, social networking sites have enormous potential for large as well as small and medium-sized enterprises (SMEs); most companies are aware of the need for a presence on social networking sites, but at present their e-business strategies are part of their medium and long-term strategic planning and only a small percentage have been put into practice.
In short, this book attempts to answer the following questions: Is there a business opportunity for companies on social networking sites? Do they know how to make the most of it? Are they willing to make the necessary effort to adapt? Can e-business strategies contribute to company creation and the success of already existing businesses? And if so, how?
Editors and Affiliations
Bibliographic Information
Book Title: Strategies in E-Business
Book Subtitle: Positioning and Social Networking in Online Markets
Editors: Ignacio Gil-Pechuán, Daniel Palacios-Marqués, Marta Peris Peris-Ortiz, Eduardo Vendrell, Cesar Ferri-Ramirez
DOI: https://doi.org/10.1007/978-1-4614-8184-3
Publisher: Springer New York, NY
eBook Packages: Business and Economics, Business and Management (R0)
Copyright Information: Springer Science+Business Media New York 2014
Hardcover ISBN: 978-1-4614-8183-6Published: 26 September 2013
Softcover ISBN: 978-1-4899-7860-8Published: 13 August 2016
eBook ISBN: 978-1-4614-8184-3Published: 25 September 2013
Edition Number: 1
Number of Pages: VI, 165
Number of Illustrations: 3 b/w illustrations, 16 illustrations in colour
Topics: Business Strategy/Leadership, e-Commerce/e-business, Marketing