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В первой главе представлена общая характеристика предприятия, анализ продукции, персонала. Во второй главе рассмотрены значение и функции маркетинга в деятельности предприятия. Третья глава посвящена разработке мероприятий, направленных на совершенствование работы службы маркетинга.
Bachelor work consists of introduction, three chapters, and a conclusion. The first Chapter presents the General characteristics of the enterprise, the analysis of sales staff. The second Chapter describes the importance and functions of marketing in the enterprise. The third Chapter is devoted to the development of measures aimed at improvement of work of marketing service.
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