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В бакалаврской работе проанализированы и исследованы вопросы, с основными технико-экономическими показателями, системой маркетинга и продвижения организации, маркетинговыми показателями. Изучен рынок развлекательных (досуговых) услуг в г. Санкт-Петербург, разработаны мероприятия по привлечению потребителей и увеличению выручки организации и оценена экономическая эффективность предлагаемых мероприятий.
In bachelor work are analyzed and studied questions with the basic technical and economic parameters, the system of marketing and promotion organization, marketing performance. Having studied the market of entertainment (leisure) services in St. Petersburg, designed the event to attract consumers and increase the revenue of the organization and to assess the economic efficiency of the proposed activities.
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