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Annotation
В данной работе были исследованы современные способы и инструменты для PR-продвижения организации. Даны общие понятия, необходимые в области PR-продвижения. Проведен анализ конкурентов с выделением их слабых и сильной сторон по сравнению с рассматриваемой организацией. Разработан конкретный план реализация PR-кампании для организации.
In this work, modern methods and tools for the PR-promotion of the organiza-tion were investigated. The general concepts necessary in the field of PR promotion are given. The analysis of competitors with the identification of their strengths and weaknesses in comparison with the organization in question. A specific plan for the implementation of a PR campaign for the organization has been developed.
Document access rights
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| ILC SPbPU Local Network | All |
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| Internet | Authorized users SPbPU |
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Internet | Anonymous |
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