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Annotation
В данной работе сформулирована сущность подхода к прогнозированию и организации рекламной кампании. Даны общие понятия, виды, и описаны пункты деятельности. Произведен анализ оценки эффективности рекламной кампании. Исследованы специфики осуществления рекламной кампании в сфере услуг. Также сделан анализ деятельности предмета исследования. Разработана рекламная кампания.
In this paper, the essence of the approach to forecasting and organizing an advertising campaign is formulated. General concepts, types are given, and points of activity are described. An analysis of the evaluation of the effectiveness of an advertising campaign was made. The specifics of the implementation of an advertising campaign in the service sector are studied. An analysis of the activity of the subject of research is also made. An advertising campaign has been developed.
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