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Целью работы Целью данной работы является анализ стратегии развития компании Hikvision для выявления ее недостатков и разработки рекомендаций по экспансии на зарубежные рынки. Работа выполнена на базе компании Hikvision Использованные методы: PEST-анализ, Модель пяти сил Портера, анализ финансовых данных, SWOT-анализ, методы оценки экономической эффективности, при обработке данных использовались информационные технологии. Основные результаты работы: – проанализирована маркетинговая макро- и микросреда деятельности компании Hikvision; – выявлены основные проблемы в развитии компании Hikvision; – сформулированы предложения по развитию и продвижению компании Hikvision; – проведена оценка экономической эффективности предложенных мероприятий. Область применения результатов ВКР: Совершенствование стратегического планирования развития Hikvision. Выводы. Задачи ВКР решены, цель достигнута, определена область применения результатов.
The purpose of work - Improve the strategic planning process of Hisense, an international company. Subject of study: The strategic planning process of Hisense, an international company. The work is performed on the materials of the international company Hisense. Used methods: general scientific methods of research - content and comparative analysis, the method of analogies; specific methods - SWOT-analysis, PEST-analysis, Porters five forces analysis, evaluation of financial and economic activity. Microsoft Office software products were used for data processing. Results of the work: - The organizational features of Hisense strategic planning for international companies are identified. - Determined the strategic direction of development of Hisense international company. - Analyzed the internal and external environment of the company, as well as its financial position and economic performance. - made recommendations on the strategic development of the company, developed an organizational and investment project to open a new store in the Uzbek market, assessed the feasibility of the project and determined its viability. The area of application of the results of the work - Solution of the issues of corporate strategic planning and development of recommendations for its improvement. Conclusions. Objectives of the thesis have been solved, the goal has been achieved, the scope of the results has been determined.
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