"This book is a vital reference source for the latest research findings on the challenges and benefits of implementing sustainability into the core functions of contemporary enterprises, focusing on how green approaches improve operations in an ecological way. Highlighting a range of topics such as corporate sustainability, green enterprises, and circular economy"--.

• Title Page
• Copyright Page
• Editorial Advisory Board
• List of Contributors
• Table of Contents
• Preface
• Section 1: Fundamental Concepts and Theories
  • Chapter 1: Ecological Responsibility and Sustainable Development as Preconditions for Development of the Concept of Circular Economy
  • Chapter 2: Consumer Cooperation in Sustainability
  • Chapter 3: Application of Circular Economy for Sustainable Resource Management in Kuwait
  • Chapter 4: Exploring Client Perceptions and Intentions in Emerging Economies
  • Chapter 5: The Green School
  • Chapter 6: Green IT Adoption
  • Chapter 7: Green Supply Chain Management Model for Sustainable Manufacturing Practices
  • Chapter 8: Green Customer Satisfaction
  • Chapter 9: Green Marketing in India
  • Chapter 10: Eco-Friendly Culpabilities of Modern Corporates on Ecological Marketing
• Section 2: Development and Design Methodologies
  • Chapter 11: Consumer Values and Green Products Consumption in Malaysia
  • Chapter 12: Constructing Green IT Alignment Framework
  • Chapter 13: Understanding Attitude Towards Green IT Among Professionals in IT Service SMEs in Bangladesh
  • Chapter 14: Implementation of Green Supply Chain Management in a Globalized Economy
  • Chapter 15: The Role of a Strategic and Sustainable Orientation in Green Supply Chain Management
  • Chapter 16: CSR in Cultural Organizations
  • Chapter 17: Green Growth Intervention on Employment Generation in India
  • Chapter 18: Contextual Relationship Among 3 C's and Innovative Green Procurement Practices Using ISM and Its Validation Using MICMAC Analysis
  • Chapter 19: Development of a Research Framework for Green IT Enablers Using Interpretive Structural Modelling
  • Chapter 20: Eco-Innovation Enablers and Typology in Green Furniture Manufacturing
  • Chapter 21: Cloud Computing Technologies for Green Enterprises
  • Chapter 22: Collective Green Creativity and Eco-Innovation as Key Drivers of Sustainable Business Solutions in Organizations
  • Chapter 23: A Business Model Framework for Crowd-Driven IoT Ecosystems
• Section 3: Tools and Technologies
  • Chapter 24: Green Attitudes and Thinking in The New Green Market
  • Chapter 25: Green Marketing as a Tool for Reducing Environmental Footprint of the Construction Industry
  • Chapter 26: Green Marketing Initiatives and Sustainable Issues in Hotel Industry
  • Chapter 27: Building Theory of Green Procurement Using Fuzzy TISM and Fuzzy DEMATEL Methods
  • Chapter 28: Green Information Systems for Sustainability
  • Chapter 29: Value Engineering-Based Method for Implementing the ISO14001 System in the Green Supply Chains
  • Chapter 30: Intelligent IoT-Enabled System in Green Supply Chain Using Integrated FCM Method
  • Chapter 31: Green Information System for a Sustainable Enterprise
  • Chapter 32: Concurrent Design of Green Composites
  • Chapter 33: Cloud Computing Technology for Green Enterprises
  • Chapter 34: Green Specifications
  • Chapter 35: Introducing Eco Friendly Urban Traffic Control Room
• Section 4: Utilization and Applications
  • Chapter 36: Green Practices Implementation as Prerequisite to Sustain Firm Competitive Advantages
  • Chapter 37: The Drivers, Practices and Outcomes of Green Supply Chain Management
  • Chapter 38: Green Investments and Returns
  • Chapter 39: Why Do Companies Engage in Green Marketing?
  • Chapter 40: Educated Young Consumer Purchase Behavior Towards Green Products
  • Chapter 41: Tourists Becoming Increasingly Aware of Green Tourism
  • Chapter 42: Improving the Supply Chain (SC) Stream With Green Product Design (GPD) Strategy
  • Chapter 43: Ethical Practices, Buyer-Supplier Relationship, and Innovative Green Procurement Performance
  • Chapter 44: Increased Value Through Sharing in Multi-Sided Markets
  • Chapter 45: The Italian Doctrine Economia Aziendale and the Primary Interest of the Organizations
  • Chapter 46: Green Brand Personality
  • Chapter 47: A Temporal Case Study of Green Business Initiatives of a Leading Firm in the Indian Hydrocarbon Industry
  • Chapter 48: Environmental Sustainability Practices for SMEs
  • Chapter 49: Institutional Perspective on the Drivers of Green Innovations in Firms
  • Chapter 50: The Leading Practices of Green Mobile Telecommunication Base Station Design
• Section 5: Organizational and Social Implications
  • Chapter 51: Green Innovation and Ethical Responsibility
  • Chapter 52: Driving Green Marketing in a Developing Country
  • Chapter 53: Customers' Perceptions of Green Banking
  • Chapter 54: Evaluating Factors Affect Green IT Readiness (Part 1)
  • Chapter 55: Created Shared Value and Sustainable, Inclusive Development of Developing Countries
  • Chapter 56: Green Entrepreneurship in Transitional Economies
  • Chapter 57: Customer Satisfaction in the Consumption of Green Products
  • Chapter 58: Perception of Romanian Consumers on Ecological Products
  • Chapter 59: The Impact of Green Attributes From Suppliers on Supply Chain Performance
  • Chapter 60: Evaluating Factors Motivate Users on Green IT Readiness (Part 2)
  • Chapter 61: Drivers and Barriers to Green Supply Chain Management Practices
  • Chapter 62: Effects of Corporate Social Responsibility and Creating Shared Value on Sustainability
  • Chapter 63: Assessing the Maturity of Green IT Adoption Within the Philippine Manufacturing Industry
  • Chapter 64: Assessing the Green Supply Chain Management for the United Arab Emirates Construction Industry
  • Chapter 65: Evaluation of Financial and Economic Effects on Green Supply Chain Management With Multi-Criteria Decision-Making Approach
  • Chapter 66: Survey of State-of-Art in Green Cloud Computing
  • Chapter 67: Looking Good and Thinking Green
• Section 6: Managerial Impact
  • Chapter 68: Psychological Factors Influencing the Managers' Intention to Adopt Green IS
  • Chapter 69: Meaning of Green for 3PL Companies
  • Chapter 70: Green Marketing Strategies and Marketing Performance
  • Chapter 71: Identification of Contextual Relationship Among Collaboration, Cooperation, Coordination, and Innovative Green Procurement Practices
  • Chapter 72: Green Retailing
• Section 7: Critical Issues and Challenges
  • Chapter 73: A Review on Green Trust and Environmental Quality Awareness Affect Towards Environmental Attitude
  • Chapter 74: Sustainable Consumption and Green Marketing in Developing Countries
  • Chapter 75: Multi-Criteria Decision Making Techniques for Green Supply Chain Management
  • Chapter 76: Green Tourism and the Ambiguities of Sustainability Discourse
  • Chapter 77: Awareness of Sustainability, Green IT, and Cloud Computing in Indian Organisations
• Section 8: Emerging Trends
  • Chapter 78: Green Marketing Mix
  • Chapter 79: Green Investments and Food Security
  • Chapter 80: Green Performance Strategies in Romanian Economy in the View of EU 2020 Strategy
• Index