"This book provides an anthropological approach to the study of consumption patterns and consumer behavior"--Provided by publisher"--.

• Cover
• Title Page
• Copyright Page
• Book Series
• Editorial Advisory Board
• Table of Contents
• Detailed Table of Contents
• Foreword
• Foreword
• Preface
• Acknowledgment
• Section 1: Essential
  • Chapter 1: Leading the Way to a Sustainable Future
  • Chapter 2: Personalization 3.0
  • Chapter 3: Gifts as Language
  • Chapter 4: How to Deal With Corporations' Complicatedness
• Section 2: Globalization
  • Chapter 5: Customer-Oriented Global Supply Chains
  • Chapter 6: Impact of Container Shipping and Ports on Globalisation and Consumer Behaviour
  • Chapter 7: Consumer Acceptance and Resistance Factors Toward Smart Retail Stores
  • Chapter 8: Value Proposition of Network Companies Providing Restaurant Services in Russia
  • Chapter 9: Cross-Cultural Differences and Similarities in Retailers' Branding and Digital Maturity
  • Chapter 10: If You Want to Trigger an Emotional Purchase, Don't Make Your Customers Think
• Section 3: Identity
  • Chapter 11: How Bollywood Filmdom Operates in India and in the International Arena
  • Chapter 12: Not a “Coke and Chips” Holiday
  • Chapter 13: “Consumption” of Past to Define Ethnic Identity in Real Time and Space
  • Chapter 14: Dwelling and Cult in the Life and Culture of the Ancient Georgians
  • Chapter 15: Housing Consumption
  • Chapter 16: Alpaca Meat
  • Chapter 17: The Portuguese Luxury Wine Market
  • Chapter 18: The Consumer Role for Sustainable Development
• Section 4: Tendencies
  • Chapter 19: Automotive Sector Moving Towards Mobility Companies
  • Chapter 20: The Roles of Time Orientation and Innate Innovativeness on Intentioned Adoption of an AI Innovation
  • Chapter 21: Decision Making as a Socio-Cognitive Process
  • Chapter 22: Neuromarketing as an Environmental Awareness Tool
  • Chapter 23: Merging Explicit Declarations With Implicit Response Time to Better Predict Behavior
  • Chapter 24: The Neuromarketing Revolution
• Compilation of References
• About the Contributors
• Index