"This book explores the impact of new information and communications technologies on event management and marketing"--.

• Cover
• Title Page
• Copyright Page
• Book Series
• Table of Contents
• Detailed Table of Contents
• Preface
• Chapter 1: Which Key Factors Will Be Effective in the Success of Festivals?
• Chapter 2: Web Revolution and Events
• Chapter 3: Marketing Innovations in Industry 4.0 and Their Impacts on Events Marketing
• Chapter 4: Emerging Technologies at the Events
• Chapter 5: The Integration of Social Media Into Event Tourism
• Chapter 6: Importance of ICT in Human Resources Management and Evaluation in Terms of Events
• Chapter 7: Management and Marketing Events in a Digital Era
• Chapter 8: Digital Art Events and Digital Art Museums
• Chapter 9: Social Media and Events
• Chapter 10: New Trends in Event Marketing
• Chapter 11: Virtual Reality for Better Event Planning and Management
• Chapter 12: Artificial Intelligence Applications for Event Management and Marketing
• Chapter 13: New Event Trends as a Tool of Digital Marketing Communication
• Chapter 14: Applying Industry 4.0 on Management of Gastronomy Events
• Chapter 15: The Role of Social Media in Event Marketing
• Chapter 16: Effective Use of Website in Large-Scale Event Marketing
• Compilation of References
• About the Contributors
• Index