"This book is an attempt to study the emerging concept of customer engagement and investigating underlying theories, innovative ways, review of existing literature, engagement analytics and insights for marketers with reference to customer engagement"--.

• Cover
• Title Page
• Copyright Page
• Book Series
• Table of Contents
• Detailed Table of Contents
• Preface
• Acknowledgment
• Chapter 1: Augmented Reality and Its Relationship With Customer Experience in Retailing
• Chapter 2: Examination of Empirical Studies on Customer Engagement, Online Engagement, and Social Media Engagement
• Chapter 3: Customer Engagement
• Chapter 4: Review of Customer Activism Concepts
• Chapter 5: The Role of Customer Engagement in the COVID-19 Era
• Chapter 6: Creative and Innovative Ways of Consumer Engagement
• Chapter 7: Impact of Artificial Intelligence in the Future of Retail and Customer Engagement
• Chapter 8: Firms and Consumer Attitudes in the Digital Market
• Chapter 9: Valuing Wellbeing
• Chapter 10: Online Retailing and Customer Engagement
• Chapter 11: Determinants of Customer Engagement in Electronic Word of Mouth (eWOM) Communication
• Chapter 12: It's All About Creating Customer Value
• Chapter 13: Artificial Intelligence in the Hospitality Sector
• Compilation of References
• About the Contributors
• Index