"This publication analyzes the impacts of COVID-19 related restrictions on the business models of enterprises affected by these restrictions, putting an emphasis on the transformational changes induced by the accelerated adoption of Internet technologies and transition to e-commerce based business models"--.

• Cover
• Title Page
• Copyright Page
• Book Series
• Editorial Advisory Board
• Table of Contents
• Detailed Table of Contents
• Preface
• Acknowledgment
• Introduction
• Chapter 1: Surviving Disruption and Uncertainty Through Digital Transformation
• Chapter 2: Changes in Grocery Shopping Patterns Due to COVID-19
• Chapter 3: Moving the Tourism Industry to Online Marketing and Sales
• Chapter 4: The Transition of the Pharmaceutical Sector Marketing Activities
• Chapter 5: The Place of Virtual Reality in E-Retail
• Chapter 6: The Effects of Customer Relationship Management (CRM) and Customer Perceived Value Dimensions
• Chapter 7: Factors Leading to Increased Online Engagement
• Chapter 8: A Conceptual Model of Drivers of Online Brand Engagement
• Chapter 9: Adoption of Online Advertising by Small and Medium Enterprises
• Chapter 10: Advertising in the Age of Ad-Blockers
• Compilation of References
• About the Contributors
• Index