In a global and digital society, businesses are constantly being challenged by innovative and disruptive management strategies. The dramatic changes that took place in all corners of the world during the COVID-19 pandemic confirmed that companies need to update their resources and anticipate trends. The current changes introduced by digitalization offer endless innovation scenarios and strategic opportunities to companies but also demand an accurate and structured analysis of drivers, motivations, and determinants for success in this transformation. The Handbook of Research on Smart Management.

• Cover
• Title Page
• Copyright Page
• Book Series
• Dedication
• Editorial Advisory Board
• List of Contributors
• Table of Contents
• Detailed Table of Contents
• Foreword
• Preface
• Acknowledgement
• Section 1: Digital Transformation Approaches
  • Chapter 1: Big Data and Artificial Intelligence in the Touristic Sector
  • Chapter 2: The Organizational Impact of Digital Adoption
  • Chapter 3: Disrupt!Canvas
  • Chapter 4: Big Data in Digital Media Platforms
  • Chapter 5: Digital Technologies in Italian Cultural Institutions
  • Chapter 6: Digital Transformation and Skill Acquisition
  • Chapter 7: Human Resources in the Digital Era
  • Chapter 8: The Critical Role of the Chief Information Officer in Smart Management of Digital Transformation
• Section 2: Digital Transformation Outcomes
  • Chapter 9: The Impact of Digital Transformation on Business Strategy
  • Chapter 10: Does Digital Transformation Impact Customer Experience?
  • Chapter 11: Customer Value, Brand Experience, and User Experience on Customer Satisfaction and Loyalty in Digital Streaming Services
  • Chapter 12: The Effects of Use of Restaurant Management Systems Perceived by the Personnel According to Their Demographic Characteristics
  • Chapter 13: Digital Transformation and Reimagined Brand Messages for Travelers in the Pandemic
  • Chapter 14: The Causes and Their Influencers in the Age of Digital Business
  • Chapter 15: Social Media Usage in Small and Medium-Sized Enterprises (SMEs) in Developing Countries
  • Chapter 16: The Role of Websites in Business Internationalization
• Section 3: Digital Transformation Success Strategies: Selected Case Studies
  • Chapter 17: Drivers of SME Digital Transformation in the Context of Intergenerational Cooperation in Slovakia
  • Chapter 18: An Ecosystem Governance Lens for Public Sector Digital Transformation
  • Chapter 19: Smart Management for Digital Transformation in China
  • Chapter 20: The Role of Digital Transformation in the Oil Industry
  • Chapter 21: Designing a Digital Marketing Strategy for Start-Up Luxury Brands
  • Chapter 22: Digital Transformation in the Feed Industry Business
  • Chapter 23: The Future Is Now
• Compilation of References
• About the Contributors
• Index