"This book provides theoretical, reflective, and empirical perspectives on transmedia storytelling and digital marketing strategies in relation to audience engagement"--.

• Cover
• Title Page
• Copyright Page
• Book Series
• List of Contributors
• Table of Contents
• Detailed Table of Contents
• Preface
• Acknowledgment
• Section 1: Digital Narratives
  • Chapter 1: The Aesthetic of New Media and Communication Devices in Film and Television Language
  • Chapter 2: Televised Sporting Events
  • Chapter 3: The Mirror Effect and the Transparent City in Audio-Visual Non-Dramatic Fiction
  • Chapter 4: The Handmaid's Tale (2017) or Hulu's Major Investment in Great Storytelling
  • Chapter 5: Audience Engagement and Transmedia Adaptation
  • Chapter 6: Apichatpong Weerasethakul's Primitive as a Model of an Expanded Narrative
  • Chapter 7: Augmented Reality and Franchising
  • Chapter 8: The Poetics of Videogames
  • Chapter 9: An Epistemology of the Event for the Digital Media
• Section 2: Social Media, Marketing Online, and Digital Promotion Strategies
  • Chapter 10: Symbolic Consumption in the Online World
  • Chapter 11: The Book Trailer as a Publishing House Promotional Tool
  • Chapter 12: The Role of Prosumers in the Interactive and Digital Processes of Public Relations
  • Chapter 13: Lux Radio Theatre
  • Chapter 14: 360° Video as an Opportunity for the Inclusion of Product Placement
  • Chapter 15: Branded Content
  • Chapter 16: An Approach to Motivation Research From Advertising Strategy
• Section 3: Political Communication
  • Chapter 17: “A Narrative of Impending Tyranny”
  • Chapter 18: The Social Media Politicians
  • Chapter 19: Electoral Propaganda Through Televised Fiction
  • Chapter 20: Post-Truths and Fake News in Disinformation Contexts
  • Chapter 21: The Use and Management of Public Information in Social Media
• Section 4: Business Models: Netflix as Paradigm
  • Chapter 22: Content Bubbles
  • Chapter 23: Netflix in Spain, Spain in Netflix
  • Chapter 24: An Analysis of Netflix España Campaigns
  • Chapter 25: The Expanded Story From Transmedia as a Business Model
• Compilation of References
• About the Contributors
• Index