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Table Card RUSMARC
Title: Demand Articulation of Emerging Technologies: Investigating the Longitudinal Dynamics of Innovation.
Creators: Kodama Fumio.
Imprint: Newcastle-upon-Tyne: Cambridge Scholars Publisher, 2019
Collection: Электронные книги зарубежных издательств; Общая коллекция
Subjects: Technological innovations — Marketing.; New products — Marketing.; EBSCO eBooks
Document type: Other
File type: PDF
Language: English
Rights: Доступ по паролю из сети Интернет (чтение, печать, копирование)
Record key: on1125114070

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In today's high-tech environment, we have to conceptualize a sophisticated translation skill that converts a vague set of wants into well-defined products. To do so, we must come to the concept of ""demand articulation."" Marketing scholars have summarized that this concept is an important competency of market-driving firms. Most firms are more comfortable in a world of pre-articulated demand, wherein customers know exactly what they want, but the firm's challenge is to unearth that information. In order to better understand this idea, the book is organized into five categories, providing vario.

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Table of Contents

  • Contents
  • List of Figures
  • List of Tables
  • Preface
  • Introduction
  • Chapter One
  • Chapter Two
  • Chapter Three
  • Chapter Four
  • Chapter Five
  • Index

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