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Table Card RUSMARC
Title: Marketing, Creativity and Experiential Design.
Creators: Matos Nelson de.; Guerreiro Manuela.; Pinto Patrícia.
Collection: Электронные книги зарубежных издательств; Общая коллекция
Subjects: New products.; Design — Management.; Marketing.; Experiential research.; Technological innovations — Economic aspects.; EBSCO eBooks
Document type: Other
File type: PDF
Language: English
Rights: Доступ по паролю из сети Интернет (чтение, печать, копирование)
Record key: on1286431459

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This book serves to help students and practitioners to understand and explore marketing and design by looking at the sphere of marketing, experiential design and innovation and providing an overview of experience marketing frameworks and innovation's role in the economy. It also explores branding, identity and product-service design and digital marketing, interaction design and human-centred design. The book details research methodology developments in design management and marketing, and considers future avenues for marketing, creativity and experiential design.

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Table of Contents

  • Table of Contents
  • List of Figures
  • List of Tables
  • Preface
  • Part I
  • Chapter One
  • Chapter Two
  • Part II
  • Chapter Three
  • Chapter Four
  • Part III
  • Chapter Five
  • Chapter Six
  • Part IV
  • Chapter Seven
  • Chapter Eight
  • Part V
  • Chapter Nine
  • Chapter Ten
  • Bibliography
  • Contributors

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