Library marketing basics

Polger, Mark Aaron

Details

	Table	Card	RUSMARC

Title:	Library marketing basics
Creators:	Polger Mark Aaron
Collection:	Электронные книги зарубежных издательств; Общая коллекция
Subjects:	Libraries — Marketing.; LANGUAGE ARTS & DISCIPLINES — Library & Information Science — General.; EBSCO eBooks
Document type:	Other
File type:	PDF
Language:	English
Rights:	Доступ по паролю из сети Интернет (чтение, печать, копирование)
Record key:	on1079411768

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Network: Internet

Annotation

Library Marketing Basics is an accessible, step-by-step, easy to understand, and "hands on" resource for any librarian who is interested in learning basic marketing tips to raise the profile of their library. It is designed for beginners who are new to library marketing.

Document access rights

	Network		User group		Action
	ILC SPbPU Local Network		All
	Internet		Authorized users SPbPU
	Internet		Anonymous

Contents
List of Figures
Foreword
Acknowledgments
Introduction
CHAPTER 1. What Marketing Really Is
CHAPTER 2. Segmentation: Identifying Your Target Market
CHAPTER 3. Data Drives Decisions: Understanding Market Research
CHAPTER 4. Creating Your Library Marketing Plan
CHAPTER 5. Campaigns: Developing Activities, Events, and Materials to Promote Your Library
CHAPTER 6. Creating Your Own Library Brand
CHAPTER 7. Identifying Library Spaces as Marketing Opportunities
CHAPTER 8. Using the Web to Market the Library
CHAPTER 9. Social Media Marketing
CHAPTER 10. Advocacy: An Integral Component of Marketing Your Library
Index
About the Author

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