Blockchain technology and applications for digital marketing

Details

	Table	Card	RUSMARC

Title:	Advances in marketing, customer relationship management, and e-services (AMCRMES) book series. Blockchain technology and applications for digital marketing
Other creators:	Bansal Rohit; Malyadri Pacha; Singh Amandeep; Pervez Asif
Collection:	Электронные книги зарубежных издательств; Общая коллекция
Subjects:	Internet marketing.; Blockchains (Databases); EBSCO eBooks
Document type:	Other
File type:	PDF
Language:	English
Rights:	Доступ по паролю из сети Интернет (чтение, печать, копирование)
Record key:	on1243041257

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Group: Anonymous

Network: Internet

Annotation

"The main objective of the book is to provide insights on the blockchain technology and its applications in digital marketing to allow professionals and researchers gain comprehensive understanding of how this technology can influence the future of the digital marketing industry"--.

Document access rights

	Network		User group		Action
	ILC SPbPU Local Network		All
	Internet		Authorized users SPbPU
	Internet		Anonymous

Cover
Title Page
Copyright Page
Book Series
Editorial Advisory Board
Table of Contents
Detailed Table of Contents
Preface
Chapter 1: Blockchain Technology and Its Brunt on Digital Marketing
Chapter 2: Applications of Blockchain Technology for Digital Marketing
Chapter 3: Blockchain Towards Decentralized Digital Marketing
Chapter 4: AIC Algorithm for Online Purchasing Intention
Chapter 5: Role of Cryptocurrency in Digital Marketing
Chapter 6: Blockchain Technology in Tourism Management
Chapter 7: Developing a Model to Highlight the Relation of Digital Trust With Privacy and Security for the Blockchain Technology
Chapter 8: Design Family Health Management System Based on Ethereum Blockchain Interaction With MyEtherWallet Using Solidity
Chapter 9: Investigation on Industry Applications of Blockchain Technology
Chapter 10: Risk-Resilient Supply Chain Using Blockchain Technology
Chapter 11: Role of Cryptocurrency in Digital Marketing
Chapter 12: The Integration of the Blockchain Technology Into Wine Tourism
Chapter 13: Adoption of Blockchain Technology
Chapter 14: Impact of Blockchain on E-Commerce
Chapter 15: Analytical Impact of Technology on the COVID-19 Pandemic
Chapter 16: Blockchain and the Future of Digital Marketing
Chapter 17: Motivating Antecedents and Consequences of Blockchain Technology in the Insurance Industry
Compilation of References
About the Contributors
Index

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