"The book provides an in-depth understanding of various dimensions of scope of disruptive business innovation, to help readers understand the contributions and implications of disruptive technology, and aid in trend forecasting, design thinking and its applications, and the role of data mining & predictive analysis in today's business world.".

• Cover
• Title Page
• Copyright Page
• Book Series
• Table of Contents
• Detailed Table of Contents
• Preface
• Chapter 1: Impact of Mobile Technology to Enhance the Customer Service Experience in SME Hotels
• Chapter 2: Disruptive Innovations
• Chapter 3: Customer Perception and Brand Image Through Sensory Marketing
• Chapter 4: Evaluation of E-Service Satisfaction Among Online Travel Agency (OTA) Users
• Chapter 5: Geospatial Application in Tourism Study on Geoportals as an Expedient Tool for Holiday Trip Planning
• Chapter 6: Role of Technology for Formal Education in Bangladesh
• Chapter 7: The Impact of Business Sophistication on Marketing Knowledge
• Chapter 8: The Relationship Between Organizational Innovation and Mobile Applications in Hotel Businesses
• Chapter 9: Employee Perception of the Effectiveness of Digitalized Performance Management Systems
• Chapter 10: Digital Technologies and the Intangible Cultural Heritage of the Rural Destination
• Chapter 11: Mobile Technology
• Chapter 12: Sustainability in the Gig Economy
• Compilation of References
• About the Contributors
• Index