Самарин, Н.Л. Оперативное управление рекламой на основе анализа краткосрочной эффективности на примере сектора розничной торговли бытовой электроникой в Санкт-Петербурге [Электронный ресурс] / Н.Л. Самарин, А.И. Климин. — (Секция "Предпринимательство и коммерция"). — Электрон. текстовые дан. (1 файл: 152 КБ) // Материалы...24 - 29 ноября 2003г. [Электронный ресурс] / Санкт-Петербургский государственный политехнический университет. Межвузовская научно-техническая конференция, Неделя науки (32; 2003; Санкт-Петербург); Совет СПбГПУ по научно-исследовательской работе студентов; Под общ. ред. В.В. Глухова. — Санкт-Петербург, 2004. – Факультет экономики и менеджмента. Институт инноватики [Электронный ресурс]. — Свободный доступ из сети Интернет (чтение, печать, копирование). — Текстовый файл. — Adobe Acrobat Reader 4.0. — <URL:http://elib.spbstu.ru/dl/004769.pdf>.
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Period
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Read
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Print
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Copy
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Open
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Total
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Year 2012
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Quarter 1
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January
|
1
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0
|
2
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0
|
3
|
|
February
|
1
|
0
|
1
|
0
|
2
|
|
March
|
3
|
0
|
3
|
0
|
6
|
|
Quarter 2
|
April
|
4
|
0
|
1
|
0
|
5
|
|
May
|
0
|
0
|
2
|
0
|
2
|
|
June
|
3
|
0
|
1
|
0
|
4
|
|
Quarter 3
|
July
|
2
|
0
|
0
|
0
|
2
|
|
August
|
0
|
0
|
0
|
0
|
0
|
|
September
|
3
|
0
|
2
|
0
|
5
|
|
Quarter 4
|
October
|
2
|
0
|
2
|
0
|
4
|
|
November
|
1
|
0
|
1
|
0
|
2
|
|
December
|
3
|
0
|
2
|
0
|
5
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Year 2013
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Quarter 1
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January
|
1
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0
|
5
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0
|
6
|
|
February
|
4
|
0
|
1
|
0
|
5
|
|
March
|
0
|
0
|
1
|
0
|
1
|
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Quarter 2
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April
|
4
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0
|
0
|
0
|
4
|
|
May
|
6
|
0
|
3
|
0
|
9
|
|
June
|
2
|
0
|
4
|
0
|
6
|
|
Quarter 3
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July
|
10
|
0
|
6
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0
|
16
|
|
August
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5
|
0
|
2
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0
|
7
|
|
September
|
7
|
0
|
0
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0
|
7
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Quarter 4
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October
|
2
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0
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0
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0
|
2
|
|
November
|
3
|
0
|
2
|
0
|
5
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|
December
|
7
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0
|
3
|
0
|
10
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Year 2014
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Quarter 1
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January
|
2
|
0
|
1
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0
|
3
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February
|
11
|
0
|
3
|
0
|
14
|
|
March
|
5
|
0
|
1
|
0
|
6
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Quarter 2
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April
|
6
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0
|
2
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0
|
8
|
|
May
|
6
|
0
|
2
|
0
|
8
|
|
June
|
8
|
0
|
1
|
0
|
9
|
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Quarter 3
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July
|
8
|
0
|
1
|
0
|
9
|
|
August
|
4
|
0
|
1
|
0
|
5
|
|
September
|
6
|
0
|
0
|
0
|
6
|
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Quarter 4
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October
|
9
|
0
|
4
|
0
|
13
|
|
November
|
1
|
0
|
0
|
0
|
1
|
|
December
|
10
|
0
|
3
|
0
|
13
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Year 2015
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Quarter 1
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January
|
5
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0
|
1
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0
|
6
|
|
February
|
7
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0
|
0
|
0
|
7
|
|
March
|
4
|
0
|
2
|
0
|
6
|
|
Quarter 2
|
April
|
11
|
0
|
0
|
0
|
11
|
|
May
|
8
|
0
|
2
|
0
|
10
|
|
June
|
7
|
0
|
6
|
0
|
13
|
|
Quarter 3
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July
|
11
|
0
|
4
|
0
|
15
|
|
August
|
4
|
0
|
2
|
0
|
6
|
|
September
|
3
|
0
|
2
|
0
|
5
|
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Quarter 4
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October
|
9
|
0
|
4
|
0
|
13
|
|
November
|
6
|
0
|
4
|
0
|
10
|
|
December
|
5
|
0
|
3
|
0
|
8
|
|
Year 2016
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Quarter 1
|
January
|
5
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0
|
4
|
0
|
9
|
|
February
|
5
|
0
|
0
|
0
|
5
|
|
March
|
7
|
0
|
0
|
0
|
7
|
|
Quarter 2
|
April
|
6
|
0
|
4
|
0
|
10
|
|
May
|
4
|
0
|
1
|
0
|
5
|
|
June
|
8
|
0
|
4
|
0
|
12
|
|
Quarter 3
|
July
|
7
|
0
|
4
|
0
|
11
|
|
August
|
2
|
0
|
2
|
0
|
4
|
|
September
|
4
|
0
|
4
|
0
|
8
|
|
Quarter 4
|
October
|
5
|
0
|
3
|
0
|
8
|
|
November
|
4
|
0
|
1
|
0
|
5
|
|
December
|
4
|
0
|
4
|
0
|
8
|
|
Year 2017
|
Quarter 1
|
January
|
3
|
0
|
1
|
0
|
4
|
|
February
|
0
|
0
|
0
|
0
|
0
|
|
March
|
5
|
0
|
3
|
0
|
8
|
|
Quarter 2
|
April
|
4
|
0
|
2
|
0
|
6
|
|
May
|
2
|
0
|
6
|
0
|
8
|
|
June
|
1
|
0
|
7
|
0
|
8
|
|
Quarter 3
|
July
|
5
|
0
|
7
|
0
|
12
|
|
August
|
3
|
0
|
2
|
0
|
5
|
|
September
|
3
|
0
|
4
|
0
|
7
|
|
Quarter 4
|
October
|
3
|
0
|
5
|
0
|
8
|
|
November
|
2
|
0
|
4
|
0
|
6
|
|
December
|
3
|
0
|
4
|
0
|
7
|
|
Year 2018
|
Quarter 1
|
January
|
4
|
0
|
1
|
0
|
5
|
|
February
|
6
|
0
|
1
|
0
|
7
|
|
March
|
3
|
0
|
8
|
0
|
11
|
|
Quarter 2
|
April
|
5
|
0
|
6
|
0
|
11
|
|
May
|
3
|
0
|
3
|
0
|
6
|
|
June
|
2
|
0
|
4
|
0
|
6
|
|
Quarter 3
|
July
|
2
|
0
|
6
|
0
|
8
|
|
August
|
3
|
0
|
3
|
0
|
6
|
|
September
|
3
|
0
|
6
|
0
|
9
|
|
Quarter 4
|
October
|
6
|
0
|
2
|
0
|
8
|
|
November
|
1
|
0
|
3
|
0
|
4
|
|
December
|
3
|
0
|
1
|
0
|
4
|
|
Year 2019
|
Quarter 1
|
January
|
7
|
0
|
2
|
0
|
9
|
|
February
|
1
|
0
|
2
|
0
|
3
|
|
March
|
1
|
0
|
2
|
0
|
3
|
|
Quarter 2
|
April
|
4
|
0
|
0
|
0
|
4
|
|
May
|
2
|
0
|
2
|
0
|
4
|
|
June
|
2
|
0
|
1
|
0
|
3
|
|
Quarter 3
|
July
|
0
|
0
|
0
|
0
|
0
|
|
August
|
1
|
0
|
3
|
0
|
4
|
|
September
|
3
|
0
|
2
|
0
|
5
|
|
Quarter 4
|
October
|
0
|
0
|
2
|
0
|
2
|
|
November
|
1
|
0
|
0
|
0
|
1
|
|
December
|
1
|
0
|
1
|
0
|
2
|
|
Year 2020
|
Quarter 1
|
January
|
1
|
0
|
4
|
0
|
5
|
|
February
|
2
|
0
|
2
|
0
|
4
|
|
March
|
5
|
0
|
7
|
0
|
12
|
|
Quarter 2
|
April
|
2
|
0
|
0
|
0
|
2
|
|
May
|
1
|
0
|
0
|
0
|
1
|
|
June
|
4
|
0
|
0
|
0
|
4
|
|
Quarter 3
|
July
|
1
|
0
|
0
|
0
|
1
|
|
August
|
0
|
0
|
0
|
0
|
0
|
|
September
|
3
|
0
|
0
|
0
|
3
|
|
Quarter 4
|
October
|
3
|
0
|
0
|
0
|
3
|
|
November
|
2
|
0
|
3
|
0
|
5
|
|
December
|
2
|
0
|
2
|
0
|
4
|
|
Year 2021
|
Quarter 1
|
January
|
4
|
0
|
3
|
0
|
7
|
|
February
|
4
|
0
|
1
|
0
|
5
|
|
March
|
0
|
0
|
3
|
0
|
3
|
|
Quarter 2
|
April
|
0
|
0
|
0
|
0
|
0
|
|
May
|
5
|
0
|
0
|
0
|
5
|
|
June
|
0
|
0
|
4
|
0
|
4
|
|
Quarter 3
|
July
|
1
|
0
|
1
|
0
|
2
|
|
August
|
4
|
0
|
1
|
0
|
5
|
|
September
|
1
|
0
|
5
|
0
|
6
|
|
Quarter 4
|
October
|
4
|
0
|
1
|
0
|
5
|
|
November
|
3
|
0
|
1
|
0
|
4
|
|
December
|
2
|
0
|
2
|
0
|
4
|
|
Year 2022
|
Quarter 1
|
January
|
2
|
0
|
3
|
0
|
5
|
|
February
|
0
|
0
|
3
|
0
|
3
|
|
March
|
1
|
0
|
1
|
0
|
2
|
|
Quarter 2
|
April
|
1
|
0
|
2
|
0
|
3
|
|
May
|
0
|
0
|
2
|
0
|
2
|
|
June
|
1
|
0
|
5
|
0
|
6
|
|
Quarter 3
|
July
|
3
|
0
|
3
|
0
|
6
|
|
August
|
4
|
0
|
1
|
0
|
5
|
|
September
|
0
|
0
|
1
|
0
|
1
|
|
Quarter 4
|
October
|
1
|
0
|
0
|
0
|
1
|
|
November
|
6
|
0
|
4
|
0
|
10
|
|
December
|
7
|
0
|
1
|
0
|
8
|
|
Year 2023
|
Quarter 1
|
January
|
3
|
0
|
0
|
0
|
3
|
|
February
|
0
|
0
|
1
|
0
|
1
|
|
March
|
1
|
0
|
5
|
0
|
6
|
|
Quarter 2
|
April
|
1
|
0
|
5
|
0
|
6
|
|
May
|
1
|
0
|
4
|
0
|
5
|
|
June
|
2
|
0
|
1
|
0
|
3
|
|
Quarter 3
|
July
|
1
|
0
|
7
|
0
|
8
|
|
August
|
6
|
0
|
4
|
0
|
10
|
|
September
|
2
|
0
|
6
|
0
|
8
|
|
Quarter 4
|
October
|
2
|
0
|
2
|
0
|
4
|
|
November
|
8
|
0
|
6
|
0
|
14
|
|
December
|
1
|
0
|
3
|
0
|
4
|
|
Year 2024
|
Quarter 1
|
January
|
2
|
0
|
1
|
0
|
3
|
|
February
|
3
|
0
|
3
|
0
|
6
|
|
March
|
5
|
0
|
5
|
0
|
10
|
|
Quarter 2
|
April
|
0
|
0
|
4
|
0
|
4
|
|
Total
|
507
|
0
|
353
|
0
|
860
|
