The work contains the study which identifies factors for mobilising human
resources to work in the Arctic region of the Russian Federation. Currently, the Arctic
is a very unpopular place of permanent residence due to its nature, climate, and
geography. This is further confirmed by the statistics of the migration of the people in
the constituent entities located beyond the Arctic Circle. Therefore, it is necessary to
practice a comprehensive approach to the research of the existing and potential drivers
to develop recommendations for the companies that are planning to or have operations
in the Arctic and for relevant government authorities. The first part of the article
focuses on the review of the current state guarantees and benefits to people working in
the Extreme North and emphasises their low incentive potential. The second part of the
article is a sociological study carried out by the students of the Mining University
Economics Department. Its results are used as a basis to articulate key drivers that
would make Arctic work appealing for young talents. They include a preferred salary
level, social and cultural environment in the workplace and in the community life, a
potential period young professionals are willing to move to the North, and their
mobility level. The constituent entities of the Russian Federation in the Arctic are found
to be currently capable of providing the drivers of choice. The research is the first stage
in a proposed multi-disciplinary study carried out by young scientists and professionals
from the St. Petersburg Mining University.